Bold Footwear Brand Logo
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
I’m building a premium shoe label and I need a logo that stops the scroll yet still feels refined. The style has to be unmistakably bold and eye-catching, pairing a clean, memorable symbol with custom hand-drawn lettering.
The concept: blend subtle footwear imagery with abstract shapes and our brand initials so the mark hints at shoes without looking cliché. The icon and wordmark should work as a single lock-up or as standalone assets, holding their punch on a shoe tongue, a shoebox lid, hang-tags, Instagram avatars, and large format ads alike. Nothing generic or templated—this needs to look instantly ownable.
Technical expectations
• Reads crisply on both pure black and pure white backgrounds.
• Vector-based artwork (AI/SVG) plus layered PSD.
• High-res PNGs in colour, solid black, solid white.
• CMYK and RGB colour profiles, with Pantone callouts.
• Favicon / social media square.
• One-page mini-guide covering clear-space, colour palette, and scaling.
Acceptance criteria
1. Icon and wordmark remain legible at 20 mm width.
2. No stock or clip-art elements; every stroke is original.
3. Passes visual check on #000000 and #FFFFFF backgrounds.
If this sounds like your kind of project, I’m ready to see your initial direction and refine it together until the logo feels as premium and memorable as the shoes themselves.
The concept: blend subtle footwear imagery with abstract shapes and our brand initials so the mark hints at shoes without looking cliché. The icon and wordmark should work as a single lock-up or as standalone assets, holding their punch on a shoe tongue, a shoebox lid, hang-tags, Instagram avatars, and large format ads alike. Nothing generic or templated—this needs to look instantly ownable.
Technical expectations
• Reads crisply on both pure black and pure white backgrounds.
• Vector-based artwork (AI/SVG) plus layered PSD.
• High-res PNGs in colour, solid black, solid white.
• CMYK and RGB colour profiles, with Pantone callouts.
• Favicon / social media square.
• One-page mini-guide covering clear-space, colour palette, and scaling.
Acceptance criteria
1. Icon and wordmark remain legible at 20 mm width.
2. No stock or clip-art elements; every stroke is original.
3. Passes visual check on #000000 and #FFFFFF backgrounds.
If this sounds like your kind of project, I’m ready to see your initial direction and refine it together until the logo feels as premium and memorable as the shoes themselves.
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