Bold B2B Makhana Catalogue

My makhana company sells exclusively to distributors and institutional buyers, so I need a multi-page catalogue that strikes a fine balance: bold, colourful visuals that grab attention while still feeling polished and professional for a B2B audience.

Scope of work
The catalogue must feature two core sections:
• Product details and pricing – clean tables or infographics that buyers can reference quickly.
• Harvesting process – an engaging visual story that shows how our makhana is cultivated, harvested, and processed; photos, illustrations or a step-by-step graphic timeline are all welcome here.

No existing brand guidelines are in place, which gives you creative freedom to develop a fresh look and feel. I’m open to your choice of typography, colour palette and layout concepts—as long as the final result remains consistent across every page. Adobe InDesign is ideal for layout, with any supporting graphics built in Illustrator or Photoshop.

Deliverables
1. Print-ready PDF (CMYK, 300 dpi, with 3 mm bleed).
2. Web-optimised PDF for email and website download.
3. Packaged source files with linked images and fonts.

Acceptance criteria
• Minimum 8 pages, A4 size.
• Bold, colourful design that is still easy to read.
• All prices, SKU codes and weights presented clearly.
• Harvesting section visually explains the full journey from pond to finished product.
• Consistent margins, headers, footers and page numbers throughout.

Timelines and rounds of revisions are flexible; please outline what you normally include so we can align before starting.