Blockchain Event’s Strategic Communications Management

Blockchain Event — Messaging, Positioning, Media & PR Specialist

We are looking for an experienced Communications / PR / Media Relations freelancer to support the pre-event communications campaign for an upcoming blockchain/Web3 event in Malaysia.

The engagement is for approximately 1 month, leading up to the event.

We are looking for someone who can take ownership of the communications narrative and execute a targeted regional media and PR campaign — not simply create generic social media content or distribute a press release.

Scope of Work

1. Messaging & Positioning

We need support in developing the event's communications and messaging framework, including:

Core event value proposition
Event positioning and differentiation
Key talking points
Messaging pillars
Event tagline / campaign line
Tone of voice and recommended language
Announcement messaging
Email communications
Social media messaging
Speaker/partner announcement messaging
Registration and attendance messaging
Countdown campaign messaging

We also require the development of the content/copy for approximately 20 branded social media graphics, based on the event's existing brand guidelines.

The freelancer should be able to translate the overall event proposition into concise, compelling messaging suitable for different audiences and channels.

2. Pre-Event Media & PR

The second part of the project is focused on building awareness and securing pre-event media coverage.

Responsibilities include:

Develop a pre-event PR/media strategy
Identify relevant media across Malaysia and the wider region
Build a targeted media and journalist database
Identify relevant editorial angles
Develop press pitches
Draft or refine press release/announcement materials
Conduct direct journalist and editor outreach
Follow up with media contacts
Identify interview and speaker profiling opportunities
Pursue event listings and relevant editorial opportunities
Build relationships with relevant blockchain/Web3, fintech, technology and business media
Track media responses and coverage

3. Media Invitations & Accreditation

The freelancer will also support the operational side of media relations:

Develop media invitation messaging
Identify and invite relevant journalists
Manage media RSVPs
Coordinate media accreditation
Track confirmed media attendees
Follow up with invited journalists
Coordinate media information ahead of the event
Maintain an up-to-date media attendance list

Geographic Focus

The event will be held in Malaysia.

Primary media focus:

Malaysia
Singapore

Where relevant, we would also like to explore media opportunities across:

Indonesia
Thailand
Vietnam
Philippines
Wider Southeast Asia

Relevant media categories include:

Blockchain / Web3
Cryptocurrency
Fintech
Technology
Financial services
Business
Startups / VC
Mainstream business media
Industry/trade publications

1-Month Timeline

Week 1 — Strategy

Understand the event, audience and objectives
Messaging and positioning
Value proposition
Tagline
Key talking points
PR strategy
Media mapping

Week 2 — Preparation

Finalise messaging
Develop 20 graphic content/copy concepts
Develop press materials
Build media target list
Develop media pitches

Week 3 — Outreach

Launch media outreach
Journalist/editor pitching
Speaker/partner pitching
Media invitations
Follow-ups
Begin accreditation management

Week 4 — Conversion

Follow up with media
Secure pre-event coverage
Develop interview opportunities
Confirm media attendance
Complete accreditation
Final media coordination
Coverage/reporting

Who We Are Looking For

We are looking for someone with demonstrated experience in:

PR
Media relations
Corporate communications
Blockchain/Web3 communications
Fintech PR
Technology PR
Event PR
Journalist outreach

You should have existing media knowledge and ideally established journalist/editor relationships, particularly in Malaysia and/or Southeast Asia.

We are especially interested in someone who can demonstrate that they have personally secured editorial coverage, rather than relying primarily on paid media or press-release distribution platforms.

Please Include in Your Proposal

To help us assess the right freelancer, please provide:

1. Your relevant PR/media experience
2. Examples of blockchain, Web3, fintech or technology events you have supported
3. Examples of pre-event media coverage you have personally secured
4. Your media relationships/network across Malaysia and Southeast Asia
5. Your proposed approach for this one-month campaign
6. Your availability over the next month
7. Your proposed project fee
8. Examples of relevant work or campaigns

Please do not send a generic PR proposal. We are specifically looking for someone who can combine strategic messaging with hands-on regional media outreach and journalist relationship management.

We are looking for someone who can start quickly and take ownership of the campaign from strategy through to pre-event media engagement.