BFCM Email & Landing Copy

This year’s Black Friday-Cyber Monday push needs polished, brand-aligned words that spark curiosity before a single discount is mentioned. I already have complete brand guidelines—voice, color codes, font families, even past subject-line formulas—so everything you write must fit seamlessly into our existing look and feel.

Scope of work
• Email newsletters: craft a short sequence that teases upcoming deals, reinforces brand personality, and leaves readers eager to visit the site once promotions go live.
• Website landing page: write the hero headline, sub-copy, section blurbs, and a clear call-to-action that mirrors the emails and keeps the momentum going.

Primary goal
Boost overall brand awareness throughout the BFCM weekend. Sales will follow, but first I want shoppers saying, “I keep seeing them everywhere.”

Key notes
• Tone: upbeat, confident, playful—exact samples are in the guidelines.
• Structure: concise paragraphs, scannable sub-heads, mobile-friendly.
• Tools: Adobe XD or Figma copy annotations are welcome for easier hand-off to design, but clean Google Docs will work too.

Deliverables will be accepted once the copy passes Grammarly checks, aligns 100 % with the brand guide, and feels cohesive across email and web.