Beauty App Growth Marketing Strategist

My skincare & makeup education app is live and gaining traction, but the next few months are critical. I want to turn our early buzz—plus an incoming affiliate deal with a well-known beauty brand—into rapid, measurable growth.

Primary focus
• Craft compelling visual stories: information graphics, short videos that walk viewers through the app’s features, and any other format you recommend for beauty lovers.
• Drive follower growth on Instagram and TikTok, converting that attention into installs and daily active users.
• Identify, vet, and negotiate with influencers who genuinely care about skincare education.
• Build a content and posting schedule that I can approve at a glance and that keeps me on track.

Scope of work
1. Audit my existing social channels, then map a three-month strategy with clear weekly targets for reach, engagement, installs, and affiliate conversions.
2. Produce or oversee production of platform-native assets (Reels, Stories, carousels, TikTok videos, infographics).
3. Create and maintain a master content calendar, including captions, hashtags, and optimal posting times.
4. Compile a list of micro- and mid-tier influencers, complete outreach templates, and manage follow-ups until partnerships are secured.
5. Provide me with concise Monday-morning dashboards summarizing KPIs, wins, and next actions so I stay organized.

Acceptance criteria
• First 30-day plan delivered within one week of contract start.
• Minimum of 20 high-quality content pieces produced or scheduled each month.
• Weekly report showing growth against agreed metrics (followers, engagement rate, installs).
• At least five influencer collaborations live by the end of month two.

If you thrive on data-driven marketing, understand beauty audiences, and can keep both strategy and execution running smoothly, let’s accelerate this launch together.