Band Events Sales Representative

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
WORK TYPE: Full time, Exempt
LOCATION DETAILS: Remote – United States (Excluding Washington State and California)
This position is open to candidates residing in any U.S. state except Washington and California. This role is not open to candidates residing in Washington State and California due to budget constraints related to state-specific compensation disclosure requirements.
WORK HOURS: Full Time - working standard business hours but must be available during evenings and weekends as needed
TRAVEL REQUIREMENT: 15-20% Travel within territory is expected including various customer visits, conferences, events, and championships across the country.
COMPENSATION: The salary range for this position is $51,000 - $58,000 per year, plus the opportunity for performance based incentives.
The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.
HOW YOU WILL MAKE AN IMPACT: 
Varsity Spirit is hiring a Band Event Sales Representative to join our team! The Band Event Sales Representative is key to Varsity’s success and is responsible for developing and executing a plan to achieve sales goals, recruit bands, and grow band participation in our special events, competitions, championships, and instructional opportunities.
A Band Event Sales Representative will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities.
WHAT WILL YOU DO:

Build and maintain key customer relationships and direct customers into appropriate band products and services that meet customers’ unique needs and achieve sales targets.

Promote camps and events in coordination with marketing and sales support; includes engaging customers on social media and using branded company social accounts

Work with Apparel Reps and Cheer/Dance State Directors to grow participation at camps, clinics, and events.

Perform competitive market analysis and adapt strategic plans to local market conditions.

Track and report on customer and sales initiative metrics.

Partner with the Manager, VPA Events to determine key Band Director conferences and meetings and ensure appropriate Varsity Spirit/Varsity Performing Arts presence

Support development of educational curriculum

Research new customers and update existing customer contact information in CRM

QUALIFICATIONS:
KNOWLEDGE/SKILLS/ABILITIES

Business acumen and adaptability to take high-level direction and use judgement to find best products and services for customers

Proactive planning to create and build plans that meet sales goals and strategic objectives.

High-level of professionalism and business acumen especially when dealing with large, sophisticated partners at schools and universities

Time management and organization skills to independently balance and work on multiple tasks/projects concurrently

Strong written and verbal communication skills

Customer service orientation to build and retain strong business relationships

Technical skills [Microsoft Office, Salesforce]

Ability to travel regularly and to work evenings/weekends, as needed

Strong knowledge of band programs is a necessity.

EDUCATION/EXPERIENCE

Minimum 3 years of sales experience.

Bachelor’s degree in business, marketing, education, or related field or equivalent work experience.

Experience in performing arts or the performing arts industry is required.

PHYSICAL REQUIREMENTS
This job operates in a hybrid setting between a home office environment and in community, and trade show environments. Prolonged periods of sitting and/or standing at a desk and working on a computer with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary.
Travel days require movement to and from location, ability to drive distances in a vehicle, physically lift luggage via air travel, and some general lifting of materials, boxes, etc. for setting up booth displays at trade shows and events. Office days are largely sedentary performing computer and phone work.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

Comprehensive Health Care Benefits

HSA Employer Contribution/ FSA Opportunities

Wellbeing Program

401(k) plan with company matching

Company paid Life, AD&D, and Short-Term Disability

Generous My Time Off & Paid Holidays

Varsity Brands Ownership Program

Employee Resource Groups

Access to Financial Coaching and member-owned Credit Union

St. Jude Partnership & Volunteer Opportunities

Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Originally posted on Himalayas