B2C Lead Generation Campaigns

I need a results-oriented marketer to drive fresh, qualified consumer leads for my business. I am focusing exclusively on the B2C space and want to tap into two proven channels—social media campaigns and search engine marketing.

Here is what I’m after:
• Strategy & setup: Build a concise plan that outlines audience targeting, ad creatives, keyword themes, and funnel flow.
• Execution: Launch, monitor, and optimise paid social ads (Facebook, Instagram, TikTok, or similar) alongside search campaigns on Google Ads (or Bing if you see merit).
• Tracking & reporting: Set up conversion tracking, present weekly performance snapshots, and suggest iterative improvements based on data.

Acceptance criteria: at least the first 50 qualified leads captured within the agreed CPA, clear attribution inside the ads platform dashboards, and an exportable lead list (CSV/Google Sheet) including contact details and campaign source. If you can also recommend landing-page tweaks or quick A/B tests, that is a plus but not mandatory.

Timeline and campaign budgets are flexible; I’m ready to get started as soon as we agree on the framework and milestones.