B2C Lead-Gen Google Ads Campaign

I want a results-oriented Google Ads specialist who can build and run a consumer-focused lead generation campaign across Search, Display, and YouTube. The objective is simple: deliver a steady flow of qualified B2C leads at an efficient cost per lead.

You’ll start by auditing my existing (inactive) account, then create fresh campaigns that align keywords, audiences, and creatives across the three channels. Search ads should capture high-intent queries; Display will handle remarketing and upper-funnel visibility; short YouTube in-stream ads will expand reach and nurture interest.

Accurate tracking is critical, so I’ll look to you to configure Google Tag Manager, conversion actions, and remarketing lists, then feed that data into real-time dashboards for weekly optimisation.

Deliverables
• Campaign architecture for Search, Display, and YouTube (ad groups, keywords, copy, audiences)
• Creative guidelines or assets for display banners and 15-30 sec video ads
• End-to-end conversion tracking and remarketing setup, fully documented
• Weekly performance report covering leads, CPL, and optimisation actions

Acceptance Criteria
• Tracking verified in Google Ads and Analytics
• First leads delivered within two weeks of launch
• CPL trend improving week over week

If you rely on tools such as Google Ads Editor, Data Studio/Looker Studio, SEMrush, or similar, let me know. Share any B2C campaigns you’ve scaled successfully, and outline your proposed timeline so we can move forward quickly.