B2C Facebook Lead Generation

Generating a steady stream of consumer leads through Facebook is my immediate priority. I already know the geographic markets I want to penetrate; what I need is a seasoned ads specialist who can translate that location data into high-converting campaigns.

Here’s the scope in practical terms:
• Build or refine the ad account structure, including pixel/event setup, so every lead is tracked end-to-end.
• Create compelling ad creatives and copy tailored to my target locations, then test variations quickly to isolate top performers.
• Launch and manage campaigns with optimized bidding, audience segmentation, and budget pacing to maximise qualified B2C lead volume.
• Report weekly on key metrics—cost per lead, lead quality indicators, and recommendations for the next optimisation cycle.

Acceptance criteria:
– Cost-per-lead meets or beats the industry benchmark we agree on before launch.
– A/B testing plan executed with clear winners documented.
– Transparent, shareable reports directly from Ads Manager.

Tools involved will naturally include Facebook Ads Manager, Meta Pixel, and any analytics dashboards you lean on for data-driven decisions.

If your portfolio shows proven B2C lead gen success and you’re comfortable scaling across multiple locations, we should be a great fit.