B2B YouTube Video Creation, Channel Marketing and Advertising for ORBAS

B2B YouTube Video Creation, Channel Marketing and Advertising for ORBAS

Project overview

We require an experienced B2B YouTube specialist to support video production, channel development, organic marketing, paid advertising and performance reporting for ORBAS—Online Rental Bond Assessment Software.

Our objectives are to:

* Build ORBAS brand awareness in Australia
* Reach property managers, rental department managers and agency principals
* Explain the ORBAS value proposition
* Generate qualified early-access registrations
* Generate product-demonstration bookings
* Support future SaaS sales

This is not an entertainment or general subscriber-growth project. Applicants must demonstrate relevant B2B experience, preferably involving SaaS, PropTech, real estate, professional services or complex software products.

Scope of work

1. YouTube channel review and optimisation

Review the existing ORBAS YouTube channel and recommend or implement improvements to:

* Channel description and positioning
* Banner and profile branding
* Homepage, playlists and featured videos
* Video titles, descriptions, keywords and metadata
* Thumbnails
* YouTube SEO
* Calls to action and website links

The channel must present a consistent and professional B2B SaaS identity.

2. Content and marketing strategy

Develop a practical YouTube strategy covering:

* Target audiences and decision-maker profiles
* Recommended content themes and video formats
* Publishing frequency
* Organic channel growth
* YouTube SEO
* Paid advertising
* Remarketing
* Integration with the ORBAS website and other marketing channels

Potential content includes market-positioning videos, product overviews, feature demonstrations, workflow videos, educational content, frequently asked questions, advertisements and YouTube Shorts.

3. Video creation

The first deliverable is an ORBAS Market Positioning and Launch Video.

We will provide:

* Approved 90-second voice-over script
* ORBAS logo and brand guidelines
* Genuine ORBAS interface screenshots
* Product and workflow information
* Calls to action
* Reference videos and visual direction

The freelancer will provide:

* Storyboard and visual treatment
* Professional editing and motion graphics
* Natural Australian English voice-over
* Appropriate property-manager, tenant and rental-property footage
* Genuine ORBAS interface presentation and animation
* Music and professional sound mixing
* On-screen text and accurate captions
* SRT caption files
* Professional calls to action
* Final video exports

The video must feel credible, professional and human. It should combine property-manager and tenant scenes with genuine ORBAS product screens.

We will not accept robotic voice-over, artificial-looking avatars, generic slideshows, unlicensed assets, static-screen-only videos or exaggerated product claims.

Required video versions

* 90-second market-positioning and launch video
* 60-second marketing version
* 30-second YouTube advertisement
* 15-second bumper or remarketing advertisement
* Captioned and non-captioned versions
* 1920 × 1080 landscape exports
* Optional 9:16 vertical versions quoted separately

The shorter videos must be purposefully re-edited for their respective durations—not simply accelerated or randomly shortened.

4. YouTube advertising

Create and manage YouTube advertising through an ORBAS-owned Google Ads account.

Responsibilities include:

* Campaign strategy and setup
* Australian B2B audience research
* Property-management and real-estate targeting
* Geographic targeting
* Remarketing
* Placement and audience exclusions
* Conversion tracking
* Budget recommendations
* Testing different videos, openings and calls to action
* Ongoing optimisation
* Performance reporting

The primary success measures are qualified website visits, early-access registrations, demonstration bookings, conversion rate and cost per qualified lead. Views, impressions and subscribers are supporting metrics only.

5. Analytics and reporting

Set up or verify:

* YouTube Analytics
* Google Ads conversion tracking
* Google Analytics 4 integration, where applicable
* Campaign URL tracking
* Registration and demonstration-booking events
* Remarketing audiences

Reporting should cover advertising spend, reach, view rate, watch time, click-through rate, website visits, conversions, cost per lead, optimisation actions and recommendations.

Account ownership and security

* ORBAS will own and control its YouTube channel, Google Ads account, analytics, campaigns, audiences and data.
* ORBAS will pay advertising costs directly to Google.
* The freelancer will receive appropriate user access and must not request primary account passwords.
* All project files and ORBAS-specific creative assets will belong to ORBAS.

Required deliverables

* Channel audit and optimisation
* Audience and competitor analysis
* 60–90-day launch strategy
* Content calendar
* Market-positioning video package
* Video titles, descriptions and thumbnails
* Caption files
* Advertising campaign setup
* Targeting documentation
* Conversion-tracking verification
* Campaign optimisation and reporting
* Final videos, audio files and editable project files
* Commercial-use licences for voice-over, music and stock footage

Preferred experience

* B2B YouTube marketing
* B2B SaaS video production
* Google Ads and YouTube campaign management
* Lead generation and conversion tracking
* Software-interface animation
* Australian market experience
* PropTech, real-estate or property-management experience is desirable

Application requirements

Please provide:

1. Two or three relevant B2B videos you personally created.
2. One or two YouTube campaigns you personally managed.
3. Your role and results for each example.
4. Your proposed approach for ORBAS.
5. Your recommended Australian voice-over solution.
6. Your production and advertising tools.
7. Delivery timeframe and included revisions.
8. Confirmation that editable files and commercial licences are included.

Quote separately for:

* Channel audit and strategy
* 90-second video production
* 60-, 30- and 15-second adaptations
* Channel optimisation
* Advertising campaign setup
* Monthly campaign management
* Additional future videos
* Optional vertical versions

Paid sample

Shortlisted applicants may be asked to complete a paid 10–15-second ORBAS sample using one property-manager or tenant scene, one genuine ORBAS screen, Australian voice-over, branding, captions and music.

Please begin your proposal with “ORBAS B2B YouTube Project” to confirm that you have read the requirements.

Generic applications, unrelated consumer-channel portfolios and proposals focused only on views or subscribers will not be considered.