B2B Webinar Marketing Assets Production

We're running a B2B webinar campaign and need hands-on help producing the marketing assets around it — from planning content through to post-event repurposing. This is a full-funnel project: pre-webinar promotion, during event and post-webinar repurposing.

We'll provide the strategic direction (key messages, speaker info, brand assets) — you'll bring the craft to execute it professionally and on-brand.

Scope of Work

Content foundation
-Build the webinar agenda
-Develop key messages / talk track for the presenters
-Build the presentation deck
-Build a content master one-pager summarising the key messages, to brief the rest of the campaign assets

Copywriting & design
-Speaker background/lower-third graphics
-Webinar background design
-On-screen offer/CTA for the next step, shown during the webinar
-Registration landing page copy
-Registration website banner
-3x registration emails (why attend / speaker highlights / key message)
-3x registration social posts (why attend / speaker highlights / key message)
-Informal registration email
- 2x registrant reminder emails (3 days out, 24 hours out)
- 4x live text posts for during the webinar

Webinar hub listing copy/assets
-Attendee follow-up email (offer + key takeaways)
- Non-attendee follow-up email (takeaways + on-demand link)
- 2x post-webinar social posts (summary, key message)
- Blog post summarising the webinar, with embedded video cutdowns

Video editing
Script + edit 2x short registration videos (we'll provide the script, we'll get the raw footage recorded — you edit)
Edit the full webinar recording
Cut down 3x short clips from the recording, each highlighting one key message

What we'll provide
Key messages, brand guidelines, and speaker information
Raw webinar recording and video footage for editing