B2B Social Lead Generation Campaign

The aim of this project is simple: translate my presence on LinkedIn and other B2B-friendly social platforms into a steady flow of qualified sales leads. The focus is squarely on social media marketing—no email drips or SEO sprints this time—so every tactic, creative asset, and optimisation step must serve that single purpose.

Here’s what I need carried through:

• A clear, data-backed social strategy built for B2B decision-makers
• Scroll-stopping ad and organic content, mapped to each stage of the funnel
• End-to-end campaign setup, including tracking pixels and lead-capture forms
• Ongoing optimisation to improve CPL and lead quality, with concise weekly reporting

Acceptance criteria: lead volume, cost-per-lead, and conversion rate targets agreed at kickoff must be met or exceeded by the end of the first full campaign cycle.

All tools are welcome—whether you prefer Meta Ads Manager, LinkedIn Campaign Manager, or third-party analytics dashboards—as long as attribution is rock-solid and insights are actionable.

If you can turn well-crafted social content into booked demos and warm pipeline, this project is yours to run with.