B2B Sales Professional for Business Case Study

I am looking for an experienced B2B sales / business development professional to help me complete a case study for a Business Development Representative (BDR) position at Buynomics.

The case study is focused on Revenue Growth Management (RGM) / Strategic Revenue Management (SRM) within the CPG/FMCG industry, using the recent Mars–Kellanova $36bn acquisition as the key business trigger.

The final deliverable should demonstrate strong:

* B2B sales understanding
* CPG/FMCG industry knowledge
* RGM/SRM knowledge
* Account research
* Prospecting strategy
* Cold email copywriting
* Multichannel outreach planning
* Understanding of SaaS/AI value propositions
Task

You will need to:

1. Define the Ideal Customer Profile (ICP)

Identify and explain the ideal customer profile for Buynomics, including:

* Target company characteristics
* Relevant CPG/FMCG companies
* Relevant departments
* Ideal seniority
* Buyer/persona
* Key business pain points
* Why these companies would need an RGM solution

2. Research one prospect

Choose one of the following prospects:

* Michal Misiewicz
* Andrea Marchesini

Research their role, responsibilities and relevance to RGM/SRM and explain why they are a good prospect for Buynomics.

3. Build an outbound sequence

Create a professional B2B outbound sequence of approximately 10–15 business days, including:

* Cold email
* LinkedIn connection/message
* Phone call
* Follow-up email
* Additional LinkedIn touch
* Final follow-up

Clearly specify when each touchpoint should happen and its objective.

4. Write three personalized outbound emails

The three emails should follow this structure:

Email 1 — Introduction / Why Now

Use the Mars–Kellanova acquisition and recent developments as the trigger for outreach.

Email 2 — Value Proposition

Explain how Buynomics could potentially help the prospect with RGM/SRM challenges such as:

* Pricing
* Promotions
* Portfolio optimization
* Price-pack architecture
* Cannibalization
* Shopper behavior
* Commercial scenario planning

Email 3 — Follow-up / Check-in

A concise, natural follow-up that encourages a response without sounding overly salesy.

Important

The emails should be highly personalized, not generic AI-generated sales emails.

Please research:

* The Mars–Kellanova acquisition
* Mars Snacking
* Kellanova
* The CPG/FMCG industry
* Revenue Growth Management / Strategic Revenue Management
* Buynomics and its value proposition
* The selected prospect and their current responsibilities

Please use credible sources and include links/references for relevant research.

Deliverable

I would like the final work delivered as a professional Word/PDF document, approximately 5–8 pages, with clear headings and formatting.

The final document should be suitable for submitting as part of a BDR job application.

Ideal Freelancer

I’m looking for someone with experience in one or more of the following:

* B2B SaaS sales
* Business development / SDR / BDR
* CPG/FMCG
* Revenue Growth Management
* Pricing / commercial strategy
* Sales prospecting
* Cold email copywriting
* Account-based selling

Experience with AI/SaaS sales is a strong plus.

What I expect

I don’t want a generic ChatGPT-generated answer. I want someone who can research the account, understand the commercial context, and create a convincing BDR-quality case study.

Please include in your proposal:

1. Your relevant experience
2. Examples of similar sales/BDR case studies you’ve completed
3. Your understanding of RGM in CPG
4. Your estimated delivery time
5. Your fixed price for the complete project

Budget: Please propose your fixed price.

Deadline: Ideally within 24–48 hours.