B2B Meta Ads and Google ads for Tshirt company -- 2

# B2B Meta Ads & Google Ads Manager – Tusker Tees

Company: Tusker Tees
Industry:B2B Custom T-Shirt & Apparel Manufacturing
Location: Tiruppur, Tamil Nadu, India

About Tusker Tees

Tusker Tees is a B2B custom apparel manufacturer based in Tiruppur, specializing in bulk T-shirts, polos, hoodies, sports jerseys, school/corporate uniforms, oversized T-shirts and other customized apparel.

We are looking for an experienced **Meta & Google Ads Manager** who can help us generate **high-quality B2B leads and bulk apparel enquiries**, rather than general retail/B2C traffic.

Key Responsibilities

* Plan, create and manage **Meta Ads (Facebook & Instagram)** campaigns.
* Plan and manage **Google Ads**, including Search and other relevant campaigns.
* Develop campaigns specifically targeting **B2B buyers, institutions, corporates, schools, colleges, events, startups, brands and bulk apparel purchasers**.
* Conduct keyword research and identify high-intent search terms.
* Create effective audience targeting, retargeting and lookalike campaigns.
* Manage campaign budgets and continuously optimize **CPL, conversion rate and lead quality**.
* Set up and monitor conversion tracking, Meta Pixel and Google Analytics/Google Ads tracking.
* Analyze campaign performance and provide regular reports.
* Test different ad creatives, copy, audiences and landing pages.
* Identify which campaigns generate genuine business enquiries and scale them accordingly.
* Work closely with our team to improve lead quality and conversion.

What We Are Looking For

* Proven experience managing B2B Meta and Google Ads campaigns
* Experience generating leads for **manufacturing, apparel, garments, uniforms, printing or other B2B businesses** is highly preferred.
* Strong understanding of lead-generation campaigns.
* Ability to distinguish between *B2B buyers and low-quality/B2C enquiries**.
* Good knowledge of Google Ads, Meta Ads Manager, GA4 and conversion tracking.
* Strong analytical and optimization skills.
* Experience with Indian and preferably international lead-generation campaigns.
* Ability to explain campaign performance in simple business terms.

Important

Our objective is **not simply to generate a large number of leads**.

We want **genuine bulk buyers** who are looking for custom T-shirts and apparel for:

* Corporate requirements
* Schools & colleges
* College fests & events
* Sports teams & marathons
* Startups & brands
* Employee uniforms
* Promotional merchandise
* Institutions and organizations
* Bulk apparel requirements

The freelancer should focus on **lead quality, conversion potential and ROI**.

### Deliverables

* Campaign strategy
* Meta Ads setup & management
* Google Ads setup & management
* Audience and keyword research
* Ad copy recommendations
* Conversion tracking setup
* Campaign optimization
* Weekly/monthly performance reports
* Recommendations for improving landing pages and lead conversion

### To Apply

Please share:

1. Your previous **B2B lead-generation campaign experience**
2. Examples of Meta/Google campaigns you have managed
3. Results achieved – CPL, leads, conversion rate, etc.
4. Experience with apparel/garment/manufacturing businesses, if any
5. Your monthly management fee
6. Your recommended initial monthly ad budget for Tusker Tees
7. How you would approach generating **bulk T-shirt buyers** for our business

**We are looking for a long-term performance-oriented Ads Manager, not someone who simply sets up campaigns and leaves them running.**