B2B Marketing & Content Specialist Needed- Retainer based

# Ongoing B2B Marketing & Content Specialist – Monthly Retainer

## About Splitforce

Splitforce is an industrial workwear brand focused on innovative protective clothing for demanding industries including mining, oil & gas, utilities, construction, manufacturing and other industrial sectors.

We are looking for an experienced, proactive marketing and content specialist to work with us on an **ongoing monthly retainer basis**.

This is **not a one-off project**.

We want someone who can become familiar with the Splitforce brand, products, customers and industries and take ongoing responsibility for helping build our digital presence, content and brand awareness.

## Scope of Work

The successful freelancer will provide ongoing support across the following areas:

### LinkedIn & Social Media

* Create professional B2B LinkedIn content.
* Develop and maintain a regular posting schedule.
* Create captions, graphics and supporting visual content.
* Repurpose articles, industry news and existing material into social posts.
* Assist with short-form video and promotional content.
* Maintain a forward content calendar.
* Keep content relevant to our target industries and customers.

Our primary audiences include:

* Mining
* Oil & gas
* Utilities
* Construction
* Manufacturing
* Industrial services and contractors

### SEO Articles & Industry News

* Research and write SEO-focused articles relevant to Splitforce and our target industries.
* Identify relevant industry developments and news that can be turned into timely content.
* Produce informative articles that position Splitforce as knowledgeable within the industrial workwear and PPE sector.
* Repurpose longer articles into LinkedIn and other social content.
* Source or create suitable supporting graphics and imagery.

### Website Content & SEO

* Create and update website copy where required.
* Publish and optimise blog and news content.
* Conduct keyword research.
* Improve on-page SEO.
* Help improve organic search visibility.
* Monitor rankings and website traffic.
* Identify opportunities for backlinks and improved search authority.
* Continually identify content opportunities based on search behaviour and industry developments.

### Graphic Design & Creative Content

Create professional branded material including:

* Social media graphics
* Promotional graphics
* Article and blog imagery
* Product-focused marketing material
* Campaign creative
* Simple digital advertising creative

All creative work should maintain a consistent, professional Splitforce brand identity.

### Email & Digital Marketing

Assist with:

* Email campaigns
* Marketing copy
* Promotional campaigns
* Product announcements
* Customer and distributor communications
* Digital advertising content where required

### Planning & Strategy

We do not want someone who simply waits for individual tasks.

We are looking for someone who will **proactively contribute ideas and help drive the marketing program forward**.

This includes:

* Weekly and monthly content planning
* Identifying new marketing opportunities
* Recommending topics and campaigns
* Monitoring performance
* Reviewing analytics
* Reporting on results
* Suggesting improvements based on performance

## Monthly Retainer Arrangement

This engagement will operate on an **ongoing monthly retainer**.

We will agree on a fixed monthly fee covering the ongoing marketing, content, SEO, social media and creative work outlined in this project description.

The intention is that the freelancer manages the agreed workload throughout each month rather than quoting and invoicing separately for every article, graphic, social post or individual task.

At the beginning of each month, we will agree on priorities and expected output.

Work that falls materially outside the agreed scope or requires substantial additional resources can be discussed and agreed separately before commencing.

We are looking for a long-term working relationship that provides:

* Consistent monthly output
* Reliable availability
* Clear communication
* Predictable monthly costs
* Accountability for agreed deliverables
* Continuity of brand knowledge

## Working Relationship

We expect clear communication and professional project management.

The successful freelancer should provide:

* A clear weekly work plan
* Agreed deliverables and deadlines
* Regular progress updates
* Visibility over what has been completed and what is coming next
* Ownership of the agreed marketing workload

We are happy for the freelancer to use appropriate professional tools and resources to complete the work efficiently, but they must remain responsible for the **quality, accuracy and consistency of the final output**.

## Who We're Looking For

Ideally, you have experience with:

* B2B marketing
* Industrial or technical industries
* LinkedIn marketing
* SEO content
* Article and copywriting
* Graphic design
* Website content
* Email marketing
* Content planning
* Digital marketing strategy

Experience with industrial products, PPE, workwear, mining, oil & gas, construction or related B2B markets would be highly regarded.

Excellent written English and strong attention to detail are important.

## When Applying

Please provide:

* Examples of relevant B2B marketing work.
* Examples of LinkedIn/social content you have created.
* Examples of SEO articles or website content.
* Examples of graphic design work.
* Details of the tools you use.
* Details of any work you outsource or use other team members to complete.
* Your proposed approach for the **first 30 days** working with Splitforce.
* Your availability and typical response times.
* Your proposed **monthly retainer fee** and what level of monthly output you would include within that fee.

We are looking for someone who wants to understand the business, contribute ideas and build a **long-term working relationship with Splitforce**, rather than simply complete isolated tasks.