B2B Marketing Associate — Email Marketing, Content & Public Sector

# B2B Marketing Associate — Email Marketing & Public Sector

**Part-Time | Approx. 20 Hours/Week | Remote | Long-Term**

EPIC Translations is a U.S.-based language services company seeking an experienced B2B Marketing Associate to manage and grow our marketing program.

Our audience consists of organizations throughout the U.S., with a growing focus on state government agencies, counties, school districts, universities, public healthcare organizations, transportation authorities, and other public-sector/federally funded organizations.

## WE ALREADY HAVE THE LEADS

We are not primarily hiring someone to generate new lead lists.

EPIC already has nearly 8,000 U.S.-based public- and private-sector leads/prospects. Our priority is to market to this existing audience more strategically and consistently.

We need someone who can turn this database into a structured B2B marketing program:

**Segment audiences → develop relevant messaging → create content → run targeted email campaigns → nurture prospects → identify engagement → generate conversations → support opportunities through the sales process.**

New prospect research will continue, particularly for strategic public-sector accounts, but lead generation is secondary.

## KEY RESPONSIBILITIES

### 1. EMAIL MARKETING — PRIMARY RESPONSIBILITY

Email will be our primary marketing channel. Responsibilities include:

* Review, clean, organize, and segment our database
* Develop strategies for different industries and buyer personas
* Create targeted campaigns and multi-email nurture sequences
* Write strong subject lines, email copy, and CTAs
* Develop campaign calendars
* Personalize campaigns for important segments/accounts
* Create re-engagement campaigns
* A/B test messaging and approaches
* Monitor deliverability and list hygiene
* Analyze opens, clicks, replies, meetings, and engagement
* Identify engaged prospects for personalized follow-up
* Continuously improve campaigns based on results

We do NOT want someone whose idea of email marketing is sending the same message to 8,000 contacts.

A school administrator should not necessarily receive the same campaign as a state procurement official. A university accessibility professional may need different messaging from a county language-access coordinator. We want the right message reaching the right audience at the right time.

### 2. AUDIENCE SEGMENTATION & STRATEGY

Our database includes state agencies, counties/municipalities, K–12 school districts, universities, healthcare and transportation organizations, nonprofits, public agencies, and private companies.

You will help determine what each audience cares about, which EPIC services are relevant, what problems they need solved, what content will earn attention, how often we should communicate, what CTAs to use, and how engaged prospects should be nurtured.

We expect you to bring strategy—not simply execute instructions.

### 3. CONTENT MARKETING

You will create/refine content supporting our campaigns, including:

* Case studies and client success stories
* Landing pages and website content
* Educational/thought-leadership content
* Capability and service-specific materials
* Industry-specific campaigns
* Presentations and email assets

EPIC has substantial experience serving government agencies, educational institutions, transportation organizations, and other institutional clients. You will help turn that experience into persuasive content showing why prospective clients should trust and choose EPIC.

### 4. PUBLIC-SECTOR MARKETING

Our strategic growth focus increasingly centers on U.S. public-sector organizations.

You will learn how these organizations evaluate and select language-services providers and help us communicate effectively with procurement officials, contract administrators, department directors, language-access/accessibility professionals, school administrators, program managers, and other decision-makers.

Experience marketing to government, education, healthcare, SaaS, professional services, or other complex B2B organizations is highly desirable. Language-services experience is helpful but not required; we can teach you our industry.

### 5. CLIENT MEETINGS & PRESENTATIONS

Government agencies and institutional prospects sometimes invite EPIC to interviews, presentations, demonstrations, and finalist meetings before selecting a vendor.

You will occasionally participate alongside EPIC leadership and our operational team. You must be comfortable communicating professionally with prospective U.S. clients via Zoom, Teams, and similar platforms.

As you learn EPIC, you will help prepare presentation strategy, decks, and talking points; anticipate questions; participate in presentations; explain EPIC's capabilities and differentiators; position our technology/workflows; identify client concerns; and support follow-up.

We are not looking for an aggressive salesperson. We need someone who communicates persuasively, builds confidence, understands client needs, and helps demonstrate why EPIC is the right partner.

### 6. LEARN & MARKET EPIC'S TECHNOLOGY

EPIC has proprietary technology supporting translation and interpreting services, including document translation, on-site interpreting, OPI, VRI, ASL, CART/captioning, interpreter scheduling/management, client/project workflows, AI-assisted translation, reporting, and service visibility.

You do not need to be technical, but you must learn to explain what our technology does for clients and why it matters.

### 7. STRATEGIC PROSPECT RESEARCH — SECONDARY

You may periodically research high-value government agencies, school districts, counties, decision-makers, language-services contracts, procurement activity, contract expiration dates, and language-access initiatives.

The objective is strategic account expansion—not mass lead scraping.

## WHAT THIS POSITION IS NOT

This is not primarily social media management, paid advertising, PPC, influencer marketing, consumer marketing, generic SEO, or mass lead generation.

The core is:

**Email Marketing + Audience Segmentation + B2B Content + Public-Sector Marketing + Client-Facing Support**

## WHO WE ARE LOOKING FOR

Ideally, you have 4–8 years of relevant B2B marketing experience, potentially in professional services, government/public-sector marketing, GovTech, EdTech, healthcare, SaaS, accessibility, staffing/workforce solutions, government contracting, or another institutional B2B industry.

You should have:

* Excellent professional written and spoken English
* Strong B2B email marketing and copywriting skills
* Audience segmentation and content marketing experience
* Strong research and analytical skills
* Excellent presentation/client-facing communication
* Professional judgment and attention to detail
* Ability to work independently and take ownership

Experience with CRM systems, email marketing platforms, WordPress/CMS, analytics, LinkedIn, and modern AI tools is desirable.

## AI PROFICIENCY

We actively use AI for research, analysis, campaign ideation, content development, and productivity. We do not want generic AI-generated content. Published work must demonstrate strategy, human judgment, fact-checking, and understanding of the audience.

## THE PERSON WHO WILL SUCCEED

We want someone who looks at our database and asks:

**How should these 8,000 prospects be segmented? What does each group care about? What should we communicate? Which campaigns should run next? Who is engaging? How do we turn engagement into conversations?**

We do not want someone waiting each week for a task list. We want someone who learns our company, studies performance, recommends what should happen next, and increasingly owns the marketing program.

## WORKING ARRANGEMENT

* Independent contractor
* Approx. 20 hours/week
* Remote
* Long-term opportunity
* Availability during agreed-upon U.S. business hours
* Occasional prospective-client meetings/presentations
* Works directly with company leadership
* Hours may increase based on performance/business needs

## HOW TO APPLY

Please do not send a generic digital-marketing proposal. Answer:

1. Describe your experience managing B2B email marketing campaigns.
2. Have you managed an existing prospect database? How large was it and how did you segment it?
3. Describe one email campaign/nurture sequence you developed and its results.
4. Which email marketing, CRM, analytics, CMS, and AI platforms do you use?
5. Describe experience marketing to U.S. government, education, healthcare, SaaS, or other institutional B2B audiences.
6. Are you comfortable participating in video meetings/presentations with prospective U.S. government and institutional clients?
7. What time zone are you in, and what U.S. business hours are you available?
8. **MOST IMPORTANT:** Assume we give you approximately 8,000 prospects consisting of state agencies, counties, school districts, universities, healthcare organizations, transportation organizations, nonprofits, and private companies. In 200 words or less, explain what you would do during your first 30 days.

We will give significant weight to Question #8.

**NOTE: Please do not contact us outside this platform.**