B2B LinkedIn & Instagram Lead Gen

My LinkedIn company page and Instagram account need to become steady, measurable sources of B2B leads. The priority is clear: every activity on both platforms must point toward attracting, nurturing, and converting decision-makers in other businesses.

Here is what success looks like from my side:
• A data-driven content strategy and posting calendar that aligns with the buyer journey. I am open to informative posts, promotional offers, or even customer testimonials—whichever mix proves most effective once you have audited the audience.
• Professionally crafted visuals and copy, scheduled through a tool such as Hootsuite or Buffer, and always optimized for LinkedIn and Instagram best practices.
• Active community management: timely replies to comments and DMs, plus strategic outreach on LinkedIn (Sales Navigator experience is a bonus) to spark conversations with qualified prospects.
• Clear, concise reporting: weekly snapshot metrics and a monthly deep-dive that ties reach, engagement, and click-throughs to lead volume and quality. UTM tracking and integration with HubSpot or a similar CRM will be helpful here.

Acceptance criteria
1. A 30-day content plan delivered within the first week.
2. Minimum two high-quality posts per platform each week, published on schedule.
3. A steady rise in relevant B2B inquiries, with progress demonstrated in the monthly report.

Everything—tone of voice, creatives, call-to-actions—should reinforce the goal of generating qualified leads. If you can show me evidence-based reasoning, creativity, and an eye on the metrics that matter, we will be a great fit.