B2B LinkedIn Branding Specialist Needed

I manage an industrial-training company that sells exclusively to other businesses, and I want LinkedIn to be the channel where HR and training managers discover us, trust us, and eventually invite us into their supplier lists. The priority is brand awareness and credibility, not hard-selling or follower counts for their own sake.

Your main task will be to run the page end-to-end: shape a clear voice, draft and publish educational articles, how-to guides, and practical tips that speak to the daily challenges of corporate L&D teams, then nurture the conversation in the comments and via direct outreach where it makes sense.

To keep us aligned, I expect:
• A monthly content calendar showing post topics, formats, and release dates
• Two to three well-researched, insight-driven posts per week (mix of long-form articles, carousel summaries, brief polls, etc.)
• Timely comment moderation and engagement with relevant industry discussions
• A concise analytics report every four weeks highlighting reach, saves, and overall sentiment, plus suggested tweaks

I will supply brand guidelines, past training decks, and access to our existing LinkedIn page. Please share examples of similar B2B accounts you have grown, the tools you prefer for scheduling and analytics, and how you measure credibility on the platform.