B2B Lead Generation Specialist for Georgia

Absolutely. I would tighten it considerably while retaining the requirements that will help you attract the **right freelancer rather than a mass-email marketer**.

# B2B Lead Generation & Cold Outreach Campaign – Georgia

## Project Overview

Pinnacle Strategic Partners (PSP) is a strategic advisory and financial consulting firm providing services across **IPO & Capital Markets, Corporate Governance, M&A & Capital Advisory, CFO & Financial Strategy, Internal Audit/Risk/Tax, Human Capital and Digital Transformation**.

We are looking for an experienced **B2B lead-generation and cold-outreach specialist** to develop and execute a targeted business-development campaign in **Georgia, primarily Tbilisi**.

The objective is to identify senior decision-makers in suitable Georgian companies, conduct personalised email/LinkedIn outreach and generate **qualified introductory meetings** for PSP.

This is a **high-value professional-services campaign**, not a mass-email exercise.

## 1. Target Market

Focus on medium-to-large Georgian companies and business groups, particularly:

* Family-owned/diversified groups
* Healthcare & pharmaceuticals
* FMCG and retail
* Real estate & construction
* Hospitality & tourism
* Energy, utilities & oil/gas
* Automotive
* Manufacturing
* Technology & IT
* Fintech & financial services
* Telecom
* Education
* Companies with international shareholders
* Fast-growing companies
* Companies raising debt/equity
* Bond issuers
* Companies with potential IPO/M&A activity

Priority should be given to companies where PSP has a clear and credible business proposition.

## 2. Target Decision-Makers

Identify senior decision-makers, prioritising:

* Owner / Founder
* Chairman / Board Member
* CEO / Managing Director
* CFO / Finance Director
* Chief Strategy / Investment Officer
* COO
* Corporate Development Head
* Head of Internal Audit
* HR Director / CHRO
* General Counsel

For family businesses, prioritise owners, founders and CEOs. For capital-market companies, prioritise CEO, CFO, IR and Corporate Development.

## 3. Lead Database

Build a database of **100–150 qualified companies and 200–300 decision-makers**.

Required fields:

* Company name & website
* Sector
* Location
* Company size/revenue, where available
* Ownership/group structure
* Contact name & title
* Verified email
* LinkedIn profile
* Company LinkedIn
* Source
* Reason the company is relevant to PSP
* Relevant PSP service
* Priority (A/B/C)
* Personalisation point
* Outreach status
* Response/meeting status

Do not provide generic or unverified databases.

## 4. Lead Qualification

Prioritise companies showing potential triggers such as:

* Rapid growth or expansion
* New investment/funding
* Acquisition/M&A activity
* Bond/capital-market activity
* Potential IPO
* Multiple subsidiaries
* Foreign shareholders
* Finance/governance complexity
* Need for professional CFO/finance transformation
* Significant tax, risk or internal-control requirements

## 5. Cold Email Campaign

Develop and execute a **4–5 step personalised email sequence**.

The campaign should cover:

1. Introduction to PSP and relevant business issue
2. Company/sector-specific follow-up
3. Relevant PSP capability
4. Meeting request
5. Final professional follow-up

Emails must be concise, credible and personalised. Avoid generic mass-mailing language.

Where possible, each prospect should have at least **one company-specific personalisation point**, such as expansion, investment, acquisition, financing, bond issuance, new management or other relevant business development.

## 6. LinkedIn Outreach

Use LinkedIn selectively to complement email outreach:

**Connection → Introduction → Value proposition → Follow-up → Meeting request**

Do not conduct indiscriminate/spam connection campaigns.

## 7. PSP Services to Promote

Depending on the prospect, promote the most relevant service rather than the entire PSP portfolio:

### Capital Markets / IPO

IPO readiness, financial track record, governance, disclosure, investor relations and capital structure.

### Governance

Board advisory, committees, Delegation of Authority, related-party transactions, conflicts and shareholder/family governance.

### M&A / Capital Advisory

Due diligence, valuation, financial modelling, fundraising, debt/equity, restructuring and transaction support.

### CFO / Finance Transformation

Fractional CFO, IFRS, reporting, consolidation, budgeting, forecasting and finance automation.

### Risk / Tax / Internal Audit

Internal audit, controls, enterprise risk, tax, VAT, transfer pricing and compliance.

### Human Capital / Digital

Fractional CxO, executive search, organisation design, workforce planning, AI, automation, ERP, PMO and business setup.

## 8. Campaign KPIs

The key KPI is **qualified senior-management meetings**, not emails sent.

Track:

* Companies researched
* Contacts identified
* Emails sent/delivered
* Bounce rate
* Replies
* Positive replies
* LinkedIn responses
* Meetings requested
* Meetings confirmed
* Qualified leads
* Hot prospects

Provide a weekly campaign report and flag all interested prospects requiring PSP follow-up.

## 9. Deliverables

1. **100–150 qualified Georgian target companies**
2. **200–300 verified senior decision-makers**
3. Complete CRM/Excel/Google Sheet database
4. Personalised cold-email sequence
5. Targeted LinkedIn outreach
6. Weekly performance dashboard
7. Qualified meeting pipeline
8. Copies of relevant responses/conversations

## 10. Freelancer Requirements

Experience required in:

* B2B lead generation
* Cold email
* LinkedIn prospecting
* Senior executive outreach
* Consulting/professional services
* Financial advisory/accounting/investment banking

**Georgia/Tbilisi market experience is strongly preferred. Georgian-language capability is an advantage.**

The freelancer should understand how to approach CEOs, CFOs, owners and senior executives rather than relying on generic contact databases.

## 11. Important Restrictions

The freelancer must NOT:

* Purchase generic/spam databases
* Send mass unsolicited emails
* Use unverified email addresses
* Contact irrelevant junior employees
* Misrepresent PSP or its capabilities
* Make unsupported claims about PSP
* Use misleading subject lines
* Send identical emails to all prospects

All outreach must be professional, targeted and compliant with applicable laws and platform/email requirements.

## 12. Proposal Requirements

Please answer the following when applying:

1. Have you conducted B2B outreach for consulting, accounting, financial advisory or professional-services firms?
2. Do you have experience generating leads in Georgia/Tbilisi?
3. What tools do you use to identify and verify decision-makers?
4. How do you personalise cold emails?
5. Provide an example of a cold email you would send to a Georgian CFO.
6. What results would you realistically target in the first 30 days?
7. How do you protect email deliverability/sender reputation?
8. What tools and additional costs will be required?

## Preferred Engagement Structure

We prefer a **fixed setup/campaign fee plus a performance component linked to qualified meetings**, rather than payment purely based on the number of emails sent.

The ultimate objective is simple:

**Identify the right Georgian companies → reach the right decision-makers → start relevant conversations → generate qualified meetings → create new business opportunities for PSP.**