B2B Lead Gen Specialist for MSP/Azure

US B2B Lead Generation Specialist – Microsoft Services / MSP / Azure
Project Overview

We are looking for an experienced B2B Lead Generation Specialist with strong experience in the USA market to generate qualified leads and sales opportunities for our Microsoft technology and managed IT services.

The ideal freelancer should have a proven understanding of the Microsoft ecosystem, IT services, MSP/CSP, Azure, Microsoft 365 and enterprise technology solutions, and should know how to identify and engage decision-makers in US-based organisations.

This is not a generic data-entry or bulk lead-generation project. We are specifically looking for someone who understands technology services and can identify organisations with a genuine potential need for Microsoft solutions.

Our Key Service Areas

The lead generation activities will focus on services such as:

- Microsoft 365 / Microsoft Licensing
- Microsoft CSP Services
- SharePoint Development, Migration & Support
- Microsoft Intune
- Endpoint Management
- Microsoft Defender
- Microsoft Sentinel
- Microsoft Purview
- Microsoft Entra ID / Identity & Access Management
- Power Apps
- Power Automate
- Power BI
- Azure Cloud Services
- Azure Cloud Migration
- Data Migration
- Microsoft 365 Migration
- SharePoint Migration
- Cloud Infrastructure & Optimization
- Managed IT Services / MSP
- Microsoft Security & Compliance
- IT Infrastructure Optimization
- AI & Microsoft-related business automation solutions
- Target Market

The primary target market is USA-based organisations, including:

- Small and Medium-Sized Businesses
- Mid-Market Organisations
- Enterprise Organisations
- Healthcare Organisations
- Professional Services
- Financial Services
- Manufacturing
- Education
- Other organisations with significant Microsoft / IT infrastructure

Target Decision-Makers
You should be comfortable identifying and reaching out to:

CIO
CTO
IT Director
VP of IT
Head of IT
Infrastructure Director
IT Manager
Microsoft 365 Administrator
Cloud Architect
Security Director / CISO
Operations Director
Finance Director / CFO where relevant to IT cost optimisation
Business Owners / Founders for SMBs

What We Expect

The primary responsibility is to identify qualified sales prospects in the USA who have a current, upcoming, or identifiable need for Microsoft-related technology services.

This is a research-driven lead generation role. We are looking for someone who can go beyond simply finding companies and contact details.

The ideal candidate should be able to:

- Research US-based organisations and identify potential technology requirements.
- Identify companies that are currently looking for, evaluating, planning, or likely to require Microsoft-related services.
- Identify the specific service or technology requirement associated with each prospect.
- Research publicly available information, job postings, technology initiatives, project requirements, RFPs, vendor searches, technology changes, migration plans, or other relevant indicators that demonstrate a potential requirement.
- Identify the appropriate decision-maker or relevant contact within the organisation.
- Provide sufficient information and supporting context for us to understand why the prospect may require the particular service.
- Share the prospect with us for our internal qualification and follow-up.
- Maintain accuracy and quality rather than focusing only on the number of leads.

Examples of Qualified Prospect Opportunities
We are particularly interested in prospects where there is an identifiable requirement such as:

- A company looking for SharePoint development, support or migration
- An organisation planning a SharePoint or Microsoft 365 migration
- A company looking for Microsoft Intune / Endpoint Management implementation
- An organisation evaluating Microsoft Defender or Microsoft Sentinel
- Companies looking for Microsoft Purview / compliance solutions
- Organisations planning Azure Cloud migration
- Companies looking for data migration services
- Organisations reviewing or changing their Microsoft licensing / CSP arrangement
- Companies looking for an MSP or managed IT services provider
- Organisations implementing Power Apps or Power Automate
- Companies looking for Microsoft 365 implementation or optimisation
- Organisations seeking Microsoft security, cloud or infrastructure support
- Companies that have publicly indicated an upcoming IT transformation, migration, security or cloud project

The requirement does not necessarily need to be explicitly advertised as a "Microsoft project." The candidate should be able to recognise relevant technology signals and identify potential opportunities.

Deliverables

The key deliverable is qualified US sales prospects with an identifiable Microsoft / IT requirement, rather than a database of generic contacts.

Each submitted prospect should provide enough information for our team to understand:

Who the prospect is → What they need → Which Microsoft service is relevant → Why we believe they need it → Who the relevant decision-maker is → Where the opportunity was identified.

Lead quality will be more important than simply delivering a high volume of contacts.

How We Will Evaluate the Work

We will primarily evaluate:
- Relevance of prospects
- Accuracy of information
-Evidence of the identified requirement
- Quality of research
- Relevance of the Microsoft service
- Decision-maker identification
- Accuracy of contact information
- Potential business value of the opportunity

We are looking for a long-term relationship with a specialist who can consistently identify genuine US-market opportunities, rather than a one-time database-building exercise.