B2B Lead Gen Google Ads

My objective is to drive a predictable stream of qualified B2B leads through Google Ads. I already have clear customer personas and landing pages; what I need now is an expert who can translate that groundwork into a high-performing search and display strategy, then refine it over time for lower CPA and higher lead quality.

Here’s what the engagement will cover:
• Research and build a keyword and negative-keyword list aligned with B2B intent
• Draft compelling ad copy and extensions that speak directly to decision-makers
• Structure the account (campaigns, ad groups, audiences) for easy scaling and reporting
• Implement conversion tracking via Google Tag Manager/Analytics so every form fill or call is captured accurately
• Launch, monitor, and optimise bids, budgets, and creatives for at least the first month, providing weekly performance insights

I value proven experience above all, so please highlight previous B2B lead-generation campaigns you have managed, the industries served, and any measurable success metrics. If you can showcase before/after cost-per-lead or ROAS improvements, that will help me gauge fit quickly.

I will provide access to the Google Ads account, landing pages, and CRM tags once we agree on the workflow. Let’s discuss timelines, target numbers, and any creative assets you may need so we can get the campaigns live and profitable without delay.