B2B Google & LinkedIn Sales Ads

I want to launch a performance-oriented advertising push aimed squarely at driving sales from a B2B audience. The plan is to run coordinated campaigns on both Google Ads and LinkedIn Ads, making sure that every click is set up to convert qualified decision-makers into paying customers.

Here’s what I need:

• Campaign strategy and keyword/topic research aligned with my sales funnel
• Full build-out of Google Search, Display (if useful), and LinkedIn Sponsored Content/Form campaigns
• Compelling ad copy and creative assets that resonate with business buyers
• Conversion tracking configured end-to-end—Google Tag Manager, GA4, LinkedIn Insight Tag, and any custom events or form captures
• Ongoing optimisation for CPL, ROAS, and ultimately revenue, with clear weekly reports

Acceptance criteria
• Campaigns must be live and passing clean data to analytics dashboards
• Ads meet platform policies and maintain a Quality Score/Relevancy Score of 7+ where applicable
• First four weeks show measurable movement toward agreed cost-per-sale targets

If you have proven experience scaling B2B accounts on both platforms, I’m ready to move quickly.