B2B Email Campaign for IT Leads

I need a self-contained email marketing campaign that consistently books qualified meetings for our software-development consulting practice. The entire program must be geared toward mid-size companies and structured purely for lead generation—no broad brand storytelling, no newsletters—just a clear path from first touch to booked call.

Here’s the flow I’m envisioning. You research and curate a clean list of decision-makers (CTOs, VP Engineering, Product Owners, etc.), craft a concise multi-step sequence that highlights our custom software development strengths, and automate delivery through a platform you’re comfortable with—Mailchimp, HubSpot, Lemlist, Apollo, or a comparable tool. Personalisation is essential; each message should feel one-to-one while still running at scale.

I’d like analytics baked in from day one so we can track open rate, reply rate, and, most importantly, meetings booked. After each wave, you’ll refine subject lines, CTAs, and targeting based on real performance data to keep lift improving.

Acceptance criteria
• Target list tailored to mid-size companies (200–5,000 employees) in the US & UAE
• 4-email sequence + optional bump/follow-up, fully written and loaded
• Automation set up, tested, and ready to run
• Tracking dashboard that shows at least opens, clicks, replies, meetings booked
• Clear handoff documentation so we can replicate or scale the campaign internally

Once everything is green-lit, we’ll launch a small pilot, analyse, then scale across additional segments.