B2B Digital Marketing Manager
TypeFull-time job
LocationUnited States
Posted4 hours ago
Totara is a global learning platform trusted by more than 1,500 organizations and 21 million users worldwide. We help organizations build workforce readiness through flexible learning, compliance, and talent development solutions designed to support complex and highly regulated environments across the public and private sectors.
We’re looking for a B2B Digital Marketing Manager to lead targeted marketing programs that support Totara’s key growth markets, with a primary focus on the U.S. Public Sector and UK Government/Healthcare sectors. This role will be responsible for driving pipeline and revenue through integrated paid campaigns, HubSpot nurture programs, email workflows, and account-based marketing initiatives designed to engage HR, workforce development, compliance, and learning leaders.
Working closely with global Sales, Product Marketing, and regional stakeholders, the Digital Marketing Manager will develop and execute data-driven campaigns that accelerate awareness, lead generation, nurturing, and conversion across these strategic revenue streams. The role will also support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives, helping extend market reach and drive joint pipeline opportunities.
This is a hands-on role for a marketer who enjoys owning campaign strategy and execution, using data and experimentation to drive measurable business outcomes.
Responsibilities
Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates
Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations
Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth
Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
Amplify demand generation campaigns and content across social media channels
Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution
Requirements
5–7 years of experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
Experience managing website content and landing pages in WordPress
SEO experience
Google Tag Manager, SEMRush and Google Analytics experience
Strong analytical skills and ability to translate performance data into actionable insights
Excellent project management and stakeholder management skills
Comfort working independently in a fast-paced, remote environment
Experience collaborating with cross-functional and globally distributed teams
Qualities of Success
Experience buying media in heavily regulated industries like Government and Healthcare
An understanding of the HR industry, specifically Talent and L&D is a plus
Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
Accountable and committed to achieving target goals with integrity and fearlessness
Proactive, resourceful, and comfortable navigating ambiguity
Continuous learner with a test-and-learn mindset
Results-oriented, with a focus on pipeline contribution and measurable business impact
Benefits and Perks
Unlimited PTO
Enhanced Parental Leave
Professional Development Opportunities
Annual Wellbeing Allowance
New Joiner home working set-up allowance
Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
This is a full time, fully remote career opportunity that requires applicants to be in the United States, a U.S. citizen and pass a background check. Some travel may be required.
To support effective collaboration with our UK-based team and key stakeholders, candidates must be located on the US East Coast to facilitate effective collaboration with colleagues and stakeholders in the United Kingdom.
We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, identities and experiences, and we’re happy to make adjustments to support you through the recruitment process - please just let us know.
Originally posted on Himalayas
We’re looking for a B2B Digital Marketing Manager to lead targeted marketing programs that support Totara’s key growth markets, with a primary focus on the U.S. Public Sector and UK Government/Healthcare sectors. This role will be responsible for driving pipeline and revenue through integrated paid campaigns, HubSpot nurture programs, email workflows, and account-based marketing initiatives designed to engage HR, workforce development, compliance, and learning leaders.
Working closely with global Sales, Product Marketing, and regional stakeholders, the Digital Marketing Manager will develop and execute data-driven campaigns that accelerate awareness, lead generation, nurturing, and conversion across these strategic revenue streams. The role will also support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives, helping extend market reach and drive joint pipeline opportunities.
This is a hands-on role for a marketer who enjoys owning campaign strategy and execution, using data and experimentation to drive measurable business outcomes.
Responsibilities
Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates
Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations
Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth
Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
Amplify demand generation campaigns and content across social media channels
Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution
Requirements
5–7 years of experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
Experience managing website content and landing pages in WordPress
SEO experience
Google Tag Manager, SEMRush and Google Analytics experience
Strong analytical skills and ability to translate performance data into actionable insights
Excellent project management and stakeholder management skills
Comfort working independently in a fast-paced, remote environment
Experience collaborating with cross-functional and globally distributed teams
Qualities of Success
Experience buying media in heavily regulated industries like Government and Healthcare
An understanding of the HR industry, specifically Talent and L&D is a plus
Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
Accountable and committed to achieving target goals with integrity and fearlessness
Proactive, resourceful, and comfortable navigating ambiguity
Continuous learner with a test-and-learn mindset
Results-oriented, with a focus on pipeline contribution and measurable business impact
Benefits and Perks
Unlimited PTO
Enhanced Parental Leave
Professional Development Opportunities
Annual Wellbeing Allowance
New Joiner home working set-up allowance
Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
This is a full time, fully remote career opportunity that requires applicants to be in the United States, a U.S. citizen and pass a background check. Some travel may be required.
To support effective collaboration with our UK-based team and key stakeholders, candidates must be located on the US East Coast to facilitate effective collaboration with colleagues and stakeholders in the United Kingdom.
We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, identities and experiences, and we’re happy to make adjustments to support you through the recruitment process - please just let us know.
Originally posted on Himalayas
Apply on Himalayas →
Job sourced from Himalayas. Applications happen directly on the original platform — we never collect your data.