Audit & Fix Ads Tracking (Shopify)

I’m looking for a sharp paid-media specialist to jump into our existing Meta, Google and Bing campaigns, diagnose what’s broken and put solid tracking in place so every click is recorded accurately in Shopify.

The top priority is Meta ads: conversions are coming through but the data is unreliable, making optimisation guess-work. I need you to:

• Audit current Meta Pixel, CAPI, GA4 and Google Tag Manager setup
• Repair or rebuild conversion events so purchase, add-to-cart, initiate-checkout and lead fire once—and only once—per action
• Align those events with Shopify’s backend so reported revenue matches real sales
• Cross-check Google Ads and Bing Ads tags to be sure their data layers are consistent with the new structure
• Provide a short hand-over document outlining what was fixed and how to maintain it

Success is simple: after your work, the numbers inside Ads Manager and Google Analytics must mirror Shopify within an acceptable margin, and events must pass Meta’s diagnostics without warnings.

When you apply, focus on your direct experience solving Meta conversion-tracking issues for Shopify stores; links or screenshots that prove past fixes will move you to the top of the list.