Audit Failing Meta App Install Campaign -- 2
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted1 hour ago
Our most recent Meta App Install campaign generated zero installs after spending Rs 1k. I need a sharp set of eyes to diagnose what went wrong and outline clear, actionable fixes I can implement right away.
Context
• The app is live on both iOS and Android.
• Tracking runs through Google Analytics and Firebase Analytics; Meta events appear to be firing but I’m not convinced everything is mapped correctly.
• Campaign objective was set to App Installs.
What I expect from you
1. A quick but thorough audit of the account structure, ad sets, creatives, optimisation events, attribution windows, and pixel/App SDK implementation.
2. Identification of the most likely bottlenecks causing the zero-install outcome.
3. A concise report (bullet points are fine) with step-by-step recommendations I can test immediately—including any changes required inside Meta Ads Manager, SDK event mapping, or analytics dashboards.
4. Optional: a short call or Loom walkthrough to clarify findings.
You should be comfortable navigating Meta Ads Manager, debugging with the Meta Events Manager, and reviewing Firebase/GA install funnels. If you have solved similar mysteries before, I’d love to hear how quickly you turned things around.
Context
• The app is live on both iOS and Android.
• Tracking runs through Google Analytics and Firebase Analytics; Meta events appear to be firing but I’m not convinced everything is mapped correctly.
• Campaign objective was set to App Installs.
What I expect from you
1. A quick but thorough audit of the account structure, ad sets, creatives, optimisation events, attribution windows, and pixel/App SDK implementation.
2. Identification of the most likely bottlenecks causing the zero-install outcome.
3. A concise report (bullet points are fine) with step-by-step recommendations I can test immediately—including any changes required inside Meta Ads Manager, SDK event mapping, or analytics dashboards.
4. Optional: a short call or Loom walkthrough to clarify findings.
You should be comfortable navigating Meta Ads Manager, debugging with the Meta Events Manager, and reviewing Firebase/GA install funnels. If you have solved similar mysteries before, I’d love to hear how quickly you turned things around.
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