Associate Search Marketing Specialist | Associate SEO & AI Search Specialist
TypeFull-time job
LocationUnited States
Posted22 hours ago
Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need.
You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about how search engines and AI search actually work.
We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to dive into organic search with curiosity, motivation, and genuine excitement to learn.
What You’ll Do
Work on a team with a content marketer, advertiser, designer, and your manager — the account director. Your team works with about 7-10 clients. You will support the organic search strategy for your clients’ sites, focusing on:
Content Strategy
Conduct keyword research
Conduct AI prompt research to help determine demand within the prompt sets your content marketer builds for AI search.
Assist with content mapping — checking whether existing pages are a strong semantic match for a given AI prompt, and flagging gaps where new content may be needed.
Keep learning — algorithm changes, platform updates, and the fast-moving world of AI-driven search.
Technical Fixes
Complete regular technical health check-ins on client sites (using the team’s technical monitoring template) to catch crawl or indexing issues early.
Run SERP analysis on new content and optimizations to spot schema opportunities and SERP features worth targeting.
Internal Linking
Help identify new internal linking opportunities (target page, referring page, and suggested anchor text) for your team to recommend.
Backlink Acquisition
Apply link quality-assurance criteria when reviewing potential referring sites for backlink opportunities.
Results Tracking and Monitoring
Monitor keyword rankings and AI visibility in STAT, review Google Search Console for technical issues, and help keep monthly reporting up to date.
Learn business models and bottom-line factors for your clients, and start connecting search performance to what actually matters to them.
What We’re Looking For
Bachelor’s degree in marketing or a related field (preferred, not required)
1-2 years experience with SEO
Experience in Google Workspace/Excel, especially Google Sheets
Familiarity with Google Analytics (GA4), Google Search Console, or keyword/rank-tracking tools (STAT, Ahrefs, or similar) is a plus
Strong analytical skills with extreme attention to detail
Excellent written and verbal communication skills
Self-starter who is always trying to learn more in an ever-changing environment
A growth mindset — constantly learning, testing, and evolving with the industry
Benefits
Healthcare
Medical: 75% paid for employees; 50% for dependents
Dental: 75% paid for employees; 50% for dependents
Vision: 75% paid for employees; 50% for dependents
Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
Savings + Retirement
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
401(k) with up to 4% company match
ROWE (Results Only Work Environment)
This is a big one. We don’t track hours, but we care deeply about results. You work when, where, and how you want — as long as the work gets done. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. You’re always welcome in our Lehi office (coworkers + snacks!), but you choose when you come in.
Parental Leave
Primary caregiver: 12 consecutive weeks paid
Secondary caregiver: 6 consecutive weeks paid
Perks
97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
On-site Gym: 24/7 access with lockers and showers.
Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
Note: Benefits and perks can change.
Originally posted on Himalayas
You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about how search engines and AI search actually work.
We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to dive into organic search with curiosity, motivation, and genuine excitement to learn.
What You’ll Do
Work on a team with a content marketer, advertiser, designer, and your manager — the account director. Your team works with about 7-10 clients. You will support the organic search strategy for your clients’ sites, focusing on:
Content Strategy
Conduct keyword research
Conduct AI prompt research to help determine demand within the prompt sets your content marketer builds for AI search.
Assist with content mapping — checking whether existing pages are a strong semantic match for a given AI prompt, and flagging gaps where new content may be needed.
Keep learning — algorithm changes, platform updates, and the fast-moving world of AI-driven search.
Technical Fixes
Complete regular technical health check-ins on client sites (using the team’s technical monitoring template) to catch crawl or indexing issues early.
Run SERP analysis on new content and optimizations to spot schema opportunities and SERP features worth targeting.
Internal Linking
Help identify new internal linking opportunities (target page, referring page, and suggested anchor text) for your team to recommend.
Backlink Acquisition
Apply link quality-assurance criteria when reviewing potential referring sites for backlink opportunities.
Results Tracking and Monitoring
Monitor keyword rankings and AI visibility in STAT, review Google Search Console for technical issues, and help keep monthly reporting up to date.
Learn business models and bottom-line factors for your clients, and start connecting search performance to what actually matters to them.
What We’re Looking For
Bachelor’s degree in marketing or a related field (preferred, not required)
1-2 years experience with SEO
Experience in Google Workspace/Excel, especially Google Sheets
Familiarity with Google Analytics (GA4), Google Search Console, or keyword/rank-tracking tools (STAT, Ahrefs, or similar) is a plus
Strong analytical skills with extreme attention to detail
Excellent written and verbal communication skills
Self-starter who is always trying to learn more in an ever-changing environment
A growth mindset — constantly learning, testing, and evolving with the industry
Benefits
Healthcare
Medical: 75% paid for employees; 50% for dependents
Dental: 75% paid for employees; 50% for dependents
Vision: 75% paid for employees; 50% for dependents
Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
Savings + Retirement
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
401(k) with up to 4% company match
ROWE (Results Only Work Environment)
This is a big one. We don’t track hours, but we care deeply about results. You work when, where, and how you want — as long as the work gets done. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. You’re always welcome in our Lehi office (coworkers + snacks!), but you choose when you come in.
Parental Leave
Primary caregiver: 12 consecutive weeks paid
Secondary caregiver: 6 consecutive weeks paid
Perks
97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
On-site Gym: 24/7 access with lockers and showers.
Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
Note: Benefits and perks can change.
Originally posted on Himalayas
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