App Downloads Marketing Campaign

I need a marketer who can take full ownership of driving new installs for my mobile app. The plan is to lean on two proven channels—paid social and search engine marketing—and focus our social spend on Facebook and Instagram.

Here is what I’m looking for:
• A clear, data-backed strategy that combines Facebook & Instagram ads with Google Search/App Campaigns to maximise visibility and lower cost-per-install.
• Creative recommendations (copy, visuals, and ad formats) tailored to each platform.
• End-to-end campaign setup, daily optimisation, and weekly reporting so I can see how many installs we’re generating and at what cost.
• Actionable insights after the first two weeks to refine targeting, budget allocation, and bidding.

Success for me is simple: a sustained increase in high-quality downloads at an efficient CPI. If you have a proven track record scaling installs through these channels, let’s talk about timelines and next steps.