Amplify Audio Utility Brand Presence

Our audio utility is stable, feature-rich, and already has a small fan base among sound engineers, gamers and streamers. What it lacks is visibility. The immediate objective is simple: expand brand awareness across the right digital channels so that producers, podcasters, gamers, and anyone who works with sound instantly recognize our name.

Scope of work
You will develop and execute an integrated digital marketing strategy that blends organic and paid tactics. This includes shaping the brand voice, creating scroll-stopping social content, running hyper-targeted campaigns on Meta Ads, Google Ads, and YouTube, and fostering genuine community engagement on Twitter, Instagram, Reddit, Discord, and any other platform you believe will reach audio enthusiasts. Basic SEO for the product site and periodic email blasts to our opt-in list are also in play.

Essential deliverables
• 30-day action plan delivered on day one
• Weekly content calendar with copy, visuals, and posting schedule
• Paid campaign setup, creative, targeting, and A/B test outline
• End-of-month performance report with clear KPIs (impressions, reach, CTR, CPC, share of voice) and next-step recommendations

Timeline
Work needs to start immediately; the first round of content and ads should go live within one week of kickoff so we maintain the ASAP momentum.

How to respond
Attach a detailed project proposal that shows how you will lift brand awareness from concept to execution. Cite past campaigns only when they illustrate the tactics you intend to use here. Generic cover letters will be skipped.

Tools you might draw on: Meta Business Suite, Google Analytics 4, Hootsuite/Buffer, Canva or Adobe Suite, SEMrush/Ahrefs, and any audio-centric communities you already monitor.

All creative must be export-ready for Windows desktop resolution guidelines and adhere to our existing palette and logo set (assets provided upon award).