Allora Dessert Brand Identity Relaunch

We are preparing to relaunch Allora, an existing cake and dessert brand, in the Egyptian market.

We want to reposition Allora as a premium, modern, distinctive dessert brand with the potential to grow beyond a small cake business.

This is not a logo-design project.

We are looking for an experienced brand identity designer / art director, preferably with strong experience in F&B, hospitality, luxury consumer brands or packaging.

The project may include:

• Brand positioning & creative direction
• Logo / custom wordmark
• Secondary marks / monogram where appropriate
• Color and typography system
• Complete visual identity
• Supporting graphic language/patterns
• Arabic + English application
• Packaging system and direction
• Cake boxes, dessert packaging, bags, stickers, sleeves/cards, etc.
• Print-ready packaging artwork
• Social media visual direction
• Photography/art direction
• Complete brand guidelines
• Final editable/source files

We already have the Allora name and an existing identity, but we are open to substantial evolution.

Our objective is not simply to make the brand look expensive. We want to create a recognizable visual world for Allora that feels contemporary, sophisticated and ownable, while still communicating the pleasure and indulgence of desserts.

When applying, please include:

1. 3–5 of your strongest relevant branding projects — preferably F&B/packaging.
2. Briefly explain one project and the thinking behind its identity, not only the visuals.
3. Explain your branding process from discovery through final delivery.
4. Tell us exactly what your proposed scope includes.
5. Number of concepts and revision rounds.
6. Project timeline.
7. Total project fee.
8. Whether packaging includes dielines/production-ready artwork.
9. Confirmation that editable source files and commercial usage rights are transferred on completion.

Important: Please do not submit generic logo portfolios or AI-generated logo concepts. We are selecting based on brand thinking, typography, identity systems and packaging experience, not the number of logos in a portfolio.