Alberta Mental Health Content Writer
Budget / SalaryC$1,000–7,500
TypeFreelance project
LocationRemote
Posted1 hour ago
Health Writer for a New Alberta Therapist Directory (16 guides + 20 local pages)
About the project
A new online directory that helps people in Alberta find independent, regulated therapists: psychologists, social workers and counselling therapists in Calgary and Edmonton. We’re building a library of plain-language guides and local pages that help people understand their options, their costs and their insurance coverage, and find the right kind of care.
The role
This role has two parts:
Write 16 in-depth guides from your own research, using a short brief from us for each.
Edit 20 shorter local pages from AI-assisted drafts we provide, making them accurate, consistent and ready to publish.
You’re welcome to use AI tools for research or outlining, but the guides must be your own writing.
Part 1: In-depth guides (16 pieces, about 1,200–2,500 words each). Written by you.
Care-First auto insurance (Alberta’s new auto insurance model, from January 1, 2027).
Care-First landing page
What Care-First covers for mental health
Who can provide care under Care-First
Booking and direct billing under Care-First
Alberta guides.
5. Therapist designations in Alberta: psychologists, social workers and counselling therapists, and what each can do
6. Therapy costs in Alberta and how workplace benefits work
7. What to expect in a first therapy session
8. How to find a therapist in Calgary
9. How to find a therapist in Edmonton
Assessment guides.
10. Psychological assessments in Alberta: types, process and cost
11. Adult ADHD assessment in Alberta
Guides by concern.
12. Therapy for anxiety and depression
13. Trauma and PTSD therapy: EMDR, CPT and how to choose
14. Therapy after an injury, collision or concussion
15. Couples therapy: approaches, what to expect, cost
16. Therapy for children, teens and families
How each guide works
Brief: we send the topic, the audience, the key questions to answer and the page it should lead readers to.
Outline: you research and send a short outline for a quick approval.
Draft: you write the full guide in Google Docs.
Review: registered clinicians review the clinical guides, and a benefits specialist reviews the Care-First and insurance guides.
Revise: you make one round of revisions from their notes.
Each guide includes
The finished article
An FAQ section (3–6 questions), written for search
An SEO title, a meta description and a suggested URL
A source list with links: regulators, government sites, insurers, peer-reviewed or professional bodies
Suggested internal links to related guides and pages
Notes flagging anything that needs confirmation by our reviewers
Part 2: Local directory pages (20 pieces, about 400–1,000 words each). Edited by you from AI drafts.
City pages (about 600–1,000 words, with a local FAQ)
17. Therapists in Calgary
18. Therapists in Edmonton
Designation pages (about 400–700 words), for Calgary and Edmonton
19–24. Psychologists; counselling therapists; social workers (including clinical social workers)
Specialty pages (about 500–800 words), for Calgary and Edmonton
25–36. Adult individual therapy (anxiety and depression); trauma and PTSD; couples therapy; child, youth and family therapy; injury recovery; psychological assessments
What editing these pages involves
Fact-checking every claim, including local details and regulator information
Rewriting so the Calgary and Edmonton versions read as genuinely local, not copies
Keeping the wording consistent with the guides
Adding an SEO title and meta description to each page
Making one round of revisions after review: light clinician review on the specialty pages, and a check against the regulator’s register on the designation pages
These pages share a template, so consistency across cities matters.
If you would like, provide a quote to write all 36 pieces as well without us sending you an AI draft.
Requirements
Proven experience writing consumer health or mental health content. Please share 2–3 samples.
Strong research skills, comfortable with regulators, government programs and insurance rules in Canada; Alberta knowledge is a plus.
Plain-language, warm and non-judgmental writing at about a grade 8–10 reading level.
Working knowledge of SEO for health content, including local search (“therapist in Calgary”).
Canadian spelling, and attention to consistency across templated pages.
You must not be a therapist or clinician who could list on the directory. This keeps the content independent.
Content rules
Informational only: no diagnosis, treatment advice or promised outcomes.
No claims about specific therapists or results; no testimonials.
Insurance coverage is always described as “depends on your plan.”
Where rules are new or changing, such as Care-First provider eligibility, say what is confirmed and what is still to be confirmed. Don’t guess.
About the project
A new online directory that helps people in Alberta find independent, regulated therapists: psychologists, social workers and counselling therapists in Calgary and Edmonton. We’re building a library of plain-language guides and local pages that help people understand their options, their costs and their insurance coverage, and find the right kind of care.
The role
This role has two parts:
Write 16 in-depth guides from your own research, using a short brief from us for each.
Edit 20 shorter local pages from AI-assisted drafts we provide, making them accurate, consistent and ready to publish.
You’re welcome to use AI tools for research or outlining, but the guides must be your own writing.
Part 1: In-depth guides (16 pieces, about 1,200–2,500 words each). Written by you.
Care-First auto insurance (Alberta’s new auto insurance model, from January 1, 2027).
Care-First landing page
What Care-First covers for mental health
Who can provide care under Care-First
Booking and direct billing under Care-First
Alberta guides.
5. Therapist designations in Alberta: psychologists, social workers and counselling therapists, and what each can do
6. Therapy costs in Alberta and how workplace benefits work
7. What to expect in a first therapy session
8. How to find a therapist in Calgary
9. How to find a therapist in Edmonton
Assessment guides.
10. Psychological assessments in Alberta: types, process and cost
11. Adult ADHD assessment in Alberta
Guides by concern.
12. Therapy for anxiety and depression
13. Trauma and PTSD therapy: EMDR, CPT and how to choose
14. Therapy after an injury, collision or concussion
15. Couples therapy: approaches, what to expect, cost
16. Therapy for children, teens and families
How each guide works
Brief: we send the topic, the audience, the key questions to answer and the page it should lead readers to.
Outline: you research and send a short outline for a quick approval.
Draft: you write the full guide in Google Docs.
Review: registered clinicians review the clinical guides, and a benefits specialist reviews the Care-First and insurance guides.
Revise: you make one round of revisions from their notes.
Each guide includes
The finished article
An FAQ section (3–6 questions), written for search
An SEO title, a meta description and a suggested URL
A source list with links: regulators, government sites, insurers, peer-reviewed or professional bodies
Suggested internal links to related guides and pages
Notes flagging anything that needs confirmation by our reviewers
Part 2: Local directory pages (20 pieces, about 400–1,000 words each). Edited by you from AI drafts.
City pages (about 600–1,000 words, with a local FAQ)
17. Therapists in Calgary
18. Therapists in Edmonton
Designation pages (about 400–700 words), for Calgary and Edmonton
19–24. Psychologists; counselling therapists; social workers (including clinical social workers)
Specialty pages (about 500–800 words), for Calgary and Edmonton
25–36. Adult individual therapy (anxiety and depression); trauma and PTSD; couples therapy; child, youth and family therapy; injury recovery; psychological assessments
What editing these pages involves
Fact-checking every claim, including local details and regulator information
Rewriting so the Calgary and Edmonton versions read as genuinely local, not copies
Keeping the wording consistent with the guides
Adding an SEO title and meta description to each page
Making one round of revisions after review: light clinician review on the specialty pages, and a check against the regulator’s register on the designation pages
These pages share a template, so consistency across cities matters.
If you would like, provide a quote to write all 36 pieces as well without us sending you an AI draft.
Requirements
Proven experience writing consumer health or mental health content. Please share 2–3 samples.
Strong research skills, comfortable with regulators, government programs and insurance rules in Canada; Alberta knowledge is a plus.
Plain-language, warm and non-judgmental writing at about a grade 8–10 reading level.
Working knowledge of SEO for health content, including local search (“therapist in Calgary”).
Canadian spelling, and attention to consistency across templated pages.
You must not be a therapist or clinician who could list on the directory. This keeps the content independent.
Content rules
Informational only: no diagnosis, treatment advice or promised outcomes.
No claims about specific therapists or results; no testimonials.
Insurance coverage is always described as “depends on your plan.”
Where rules are new or changing, such as Care-First provider eligibility, say what is confirmed and what is still to be confirmed. Don’t guess.
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