AI-Powered Parent Acquisition Ad Campaign
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted1 hour ago
I’m ready to scale our education app and need a specialist who can turn data into downloads. The goal is clear: get parents of school-age children to install the app and complete sign-up after clicking Google Ads or Meta Ads.
You’ll be working with audiences that care about one primary benefit—helping their kids with learning and schoolwork—so every creative, keyword set, and look-alike segment must speak to that promise. I’ll provide brand assets, current funnel metrics, and tracking infrastructure (GA4, Meta Pixel, GTM). You’ll bring the AI-driven insight to refine targeting, craft high-performing copy, and continuously optimise bids and budgets for lower CPA and higher ROAS.
Key objectives
• Launch and manage Google Search, Display, and YouTube campaigns alongside Facebook & Instagram placements.
• Build segmented audiences of parents of school-age children, testing messaging variants that push the install/sign-up action.
• Set up conversion tracking and event-based optimisation so we can see real-time movement through the funnel.
• Iterate with AI tools—Performance Max, Advantage+ Shopping, predictive modelling—to spot winning patterns quickly.
Deliverables
1. Campaign architecture (ad groups, audiences, creatives) ready to go live.
2. Tracking and attribution verified across platforms.
3. A 30-day optimisation plan with weekly performance snapshots and clear next steps.
Acceptance criteria
• Cost-per-install meets or beats the historical benchmark we’ll share at kickoff.
• At least two audience/creative combinations deliver statistically significant improvement in install-to-sign-up conversion rate.
• Reporting dashboards in Looker Studio or similar so we can monitor progress without manual pulls.
If you live and breathe parent-focused performance marketing and have case studies to prove it, I’m excited to see how you can help us turn clicks into committed users.
You’ll be working with audiences that care about one primary benefit—helping their kids with learning and schoolwork—so every creative, keyword set, and look-alike segment must speak to that promise. I’ll provide brand assets, current funnel metrics, and tracking infrastructure (GA4, Meta Pixel, GTM). You’ll bring the AI-driven insight to refine targeting, craft high-performing copy, and continuously optimise bids and budgets for lower CPA and higher ROAS.
Key objectives
• Launch and manage Google Search, Display, and YouTube campaigns alongside Facebook & Instagram placements.
• Build segmented audiences of parents of school-age children, testing messaging variants that push the install/sign-up action.
• Set up conversion tracking and event-based optimisation so we can see real-time movement through the funnel.
• Iterate with AI tools—Performance Max, Advantage+ Shopping, predictive modelling—to spot winning patterns quickly.
Deliverables
1. Campaign architecture (ad groups, audiences, creatives) ready to go live.
2. Tracking and attribution verified across platforms.
3. A 30-day optimisation plan with weekly performance snapshots and clear next steps.
Acceptance criteria
• Cost-per-install meets or beats the historical benchmark we’ll share at kickoff.
• At least two audience/creative combinations deliver statistically significant improvement in install-to-sign-up conversion rate.
• Reporting dashboards in Looker Studio or similar so we can monitor progress without manual pulls.
If you live and breathe parent-focused performance marketing and have case studies to prove it, I’m excited to see how you can help us turn clicks into committed users.
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