AI-Optimised Website Rebuild
Budget / Salary250–750 SGD
TypeFreelance project
LocationRemote
Posted1 hour ago
I’m redesigning www.arise.com.sg from the ground up and want every decision to serve one clear goal: bring in more traffic from both businesses and individual learners. To make that happen, I’ll rely on AI-driven keyword research, on-page copy generation and structured data so the new site is fully aligned with modern SEO and AEO best practices, while a clean UX/UI keeps visitors engaged.
The work starts with a thorough competitor audit. I’ll need a clear report that shows where they outrank us, the features they use to convert, and the content gaps we should fill. Those insights will shape the new information architecture, page templates and any extra sections we should introduce.
Once the strategy is locked, I expect responsive designs (mobile-first) delivered in Figma or a comparable tool, paired with performance-focused front-end code. Core Web Vitals, schema markup and accessibility (WCAG 2.1 AA) must be baked in from day one.
A dedicated Facebook landing page is required for paid campaigns. It should put our promotional offers front and centre, include persuasive micro-copy and a fast, single-step lead capture that feeds directly into our CRM workflow.
Finally, the site needs to talk to our Frappe-based Training Management System. Live course schedules, seat availability and instant booking confirmation must display seamlessly on the front end without forcing users to leave the site.
Deliverables
• Competitor analysis report with actionable recommendations
• Wireframes and high-fidelity designs for every page, including the Facebook landing page
• Fully developed, SEO/AEO-optimised website with integrated analytics
• Real-time integration to our Frappe TMS for course listing and booking
• Documentation: deployment steps, code repository access and a quick-start guide for future content updates
Acceptance Criteria
1. All pages score 90+ on Google Lighthouse for performance, accessibility and SEO.
2. Structured data validates without errors in Google’s Rich Results Test.
3. Booking flow pulls data from TMS and records reservations in real time.
4. Facebook landing page loads in under two seconds on 4G and captures leads error-free.
If you can help me hit these marks, let’s align on timelines and milestones so we can launch without delay.
The work starts with a thorough competitor audit. I’ll need a clear report that shows where they outrank us, the features they use to convert, and the content gaps we should fill. Those insights will shape the new information architecture, page templates and any extra sections we should introduce.
Once the strategy is locked, I expect responsive designs (mobile-first) delivered in Figma or a comparable tool, paired with performance-focused front-end code. Core Web Vitals, schema markup and accessibility (WCAG 2.1 AA) must be baked in from day one.
A dedicated Facebook landing page is required for paid campaigns. It should put our promotional offers front and centre, include persuasive micro-copy and a fast, single-step lead capture that feeds directly into our CRM workflow.
Finally, the site needs to talk to our Frappe-based Training Management System. Live course schedules, seat availability and instant booking confirmation must display seamlessly on the front end without forcing users to leave the site.
Deliverables
• Competitor analysis report with actionable recommendations
• Wireframes and high-fidelity designs for every page, including the Facebook landing page
• Fully developed, SEO/AEO-optimised website with integrated analytics
• Real-time integration to our Frappe TMS for course listing and booking
• Documentation: deployment steps, code repository access and a quick-start guide for future content updates
Acceptance Criteria
1. All pages score 90+ on Google Lighthouse for performance, accessibility and SEO.
2. Structured data validates without errors in Google’s Rich Results Test.
3. Booking flow pulls data from TMS and records reservations in real time.
4. Facebook landing page loads in under two seconds on 4G and captures leads error-free.
If you can help me hit these marks, let’s align on timelines and milestones so we can launch without delay.
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