AI Consulting Leads Boost
Budget / Salary$250–750
TypeFreelance project
LocationRemote
Posted1 hour ago
I need a specialist who can ramp up the volume of inbound enquiries for my AI consulting practice. The single KPI is to increase the number of finance-sector prospects booking discovery calls; brand lift and lead quality matter, but this campaign lives or dies on raw lead count.
Scope
• Define and execute a social-media-only acquisition strategy aimed at decision-makers in banks, insurers and fintechs.
• Prioritise LinkedIn first, but include any other networks you know will convert.
• Craft the messaging, build the ads or organic funnels, and optimise continuously until the cost-per-lead drops and the weekly lead tally climbs.
Deliverables
1. Channel strategy and 30-day content/ad calendar.
2. Creative assets: copy, static images, short-form videos or carousels sized for each platform.
3. Campaign build inside LinkedIn Campaign Manager (and any supplementary tools you propose).
4. Tracking set-up with UTM tagging and reporting dashboard (Google Analytics, HubSpot, or your preferred stack).
5. End-of-month performance report with data-driven next-step recommendations.
Acceptance Criteria
• Minimum of 40 net-new, finance-sector leads in the first 30 days.
• CPL target agreed before launch and met or beaten.
• All assets and data handed over in editable format.
Tell me briefly about campaigns you have run that hit similar numeric goals in B2B finance, the social tools you rely on most, and when you can start.
Scope
• Define and execute a social-media-only acquisition strategy aimed at decision-makers in banks, insurers and fintechs.
• Prioritise LinkedIn first, but include any other networks you know will convert.
• Craft the messaging, build the ads or organic funnels, and optimise continuously until the cost-per-lead drops and the weekly lead tally climbs.
Deliverables
1. Channel strategy and 30-day content/ad calendar.
2. Creative assets: copy, static images, short-form videos or carousels sized for each platform.
3. Campaign build inside LinkedIn Campaign Manager (and any supplementary tools you propose).
4. Tracking set-up with UTM tagging and reporting dashboard (Google Analytics, HubSpot, or your preferred stack).
5. End-of-month performance report with data-driven next-step recommendations.
Acceptance Criteria
• Minimum of 40 net-new, finance-sector leads in the first 30 days.
• CPL target agreed before launch and met or beaten.
• All assets and data handed over in editable format.
Tell me briefly about campaigns you have run that hit similar numeric goals in B2B finance, the social tools you rely on most, and when you can start.
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