Agricultural App Promotion: Expert Digital Marketer

Digital Marketing Specialist — Agricultural App Promotion

I am looking for an experienced freelancer to promote an agricultural air-quality information app focused on poultry industry.

The app helps users explore historical carbon dioxide (CO₂) concentration estimates, compare locations and understand trends. Further product details will be shared with shortlisted applicants.

The goal is to attract relevant Canadian users, generate app downloads and demonstrate meaningful use through clear, measurable results.

Scope: initial 30-day paid campaign

- Create and professionally set up a dedicated Facebook page.
- Develop a content plan and publish eight engaging, informative posts.
- Plan, create and manage Facebook advertising aimed at relevant Canadian audiences.
- Produce four YouTube Shorts using actual app demonstrations, clear narration and captions, with versions suitable for Facebook Reels.
- Develop an outreach plan for poultry producers, agricultural advisers, researchers, industry associations and relevant businesses.
- Propose fresh approaches to increase awareness and adoption, explaining how each would be tested and measured.
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I am looking for someone who can take responsibility for planning and delivery, suggest improvements and adjust the campaign based on evidence.

Measurable outcomes

Record the starting position and provide weekly updates and a final before-and-after report covering:

- New app users and downloads.
- Advertising spend and cost per acquired user.
- Relevant website or app-store visits and conversion into installs.
- App engagement and returning users, where tracking supports measurement.
- Industry outreach responses and resulting opportunities.
- What worked, what did not and recommended next steps.

Reports must include dated evidence from advertising and analytics platforms. Separate paid and organic results, explain attribution limitations and identify any tracking requirements before launch.

Your proposal should include

- Two relevant campaign examples, including target country, budget and results.
- Your approach to reaching Canada’s agricultural and poultry sectors.
- Your proposed deliverables, realistic numerical targets and underlying assumptions.
- Your fixed service fee and a separate recommended advertising budget.
- Who will handle advertising, content, video production and reporting.

All pages, accounts and creative files must remain under my ownership. Content requires approval, and advertising must stay within an agreed budget. Purchased followers, fake reviews and artificial installs are unacceptable.