Affordable Housing Fundraising Social Strategy

STRICT NOTE : WHAT YOU POST WILL BE FINAL VALUE FOR THE PROJECT DONT WASTE YOUR TIME PUTTING FALSE BID AND ASK I WANT TO TALK TO YOU ABOUT DETAILS YOU WILL STRAIGHT AWAY BE REMOVED FROM CONSIDERATION

I’m preparing a digital push to finance a new affordable-housing project in Downtown Phoenix and I need a sharp social-media strategist to lead the charge. The core channels are Facebook, Instagram, Twitter, and LinkedIn, but I’m open to any other outlet that can surface qualified prospects.

My immediate goal is not vanity metrics; it’s actionable insight. Every campaign element should steer people to reveal whether they are ready and able to invest real, liquid capital under U.S. regulations. I want clean, segmented data that tells me who these potential investors are, how engaged they feel with the mission, and—most importantly—their readiness to move funds legally and quickly once the offering goes live.

To succeed you’ll need to:
• Design persuasive, compliant ad creatives and organic posts that highlight the project’s social impact and financial upside.
• Set up precise tracking (pixels, UTM parameters, lead forms, retargeting audiences) so we can attribute every click, share, and form fill back to individual channels.
• Build or refine a funnel—landing page, email drips, whatever works—that coaxes prospects to self-qualify and supply the data points we need.
• Deliver weekly reports that translate platform analytics into clear investor-readiness insights I can act on.

Acceptance criteria
1. A live, multi-platform campaign ready for launch, complete with ad sets, audiences, and creative assets.
2. A tracking dashboard that displays lead volume, cost per qualified lead, and an “investment readiness” score.
3. A short playbook explaining how to scale or pivot once the initial data arrives.

If you have a track record of extracting meaningful investor data from social channels—especially for real-estate or community-impact projects—let’s talk.

Ultimate goal is to capture the data on who will be interested after attorney certifies to take investors in this project we can approach each one of them following US rules for investment. No monies should be collected from any one at this stage , its just publicity , Test and Analysis.

I have already designed the flyer on how we can market on various social Marketing platforms
in every case we need to securely connect a form and keep the data safe on cloud for future use
we will have to test data from each platform to ensure data is registered .