Affiliate & Performance Marketing Manager for online Casino/iGaming platform
Budget / Salary$1,500–3,000
TypeFreelance project
LocationRemote
Posted1 hour ago
We are looking for an experienced Affiliate & Performance Marketing Manager with proven hands-on experience in managing multiple paid traffic campaigns, performance marketing, affiliate networks, and user acquisition across different marketing channels for an online casino platform. The candidate will be responsible for end-to-end marketing and user acquisition, working closely with the internal team to develop and implement strategies that drive quality traffic, acquire valuable players, and maximize ROI, GGR, and NGR.
The role will involve managing and growing quality affiliate partners, affiliate networks and streamer networks, running and optimizing paid campaigns across relevant platforms, identifying new acquisition opportunities, and continuously improving the performance of each marketing channel. The ideal candidate should have strong experience across multiple acquisition channels and be able to plan, execute, analyse and optimize performance marketing campaigns with a clear focus on player acquisition, revenue growth and maximizing overall marketing returns.
Key Responsibilities
· Manage the end-to-end affiliate and performance marketing program, including identifying, onboarding, negotiating with and managing quality affiliates and affiliate networks.
· Develop and manage CPA, RevShare and Hybrid affiliate partnerships while maintaining strong partner relationships and commercial terms.
· Develop, implement and continuously optimize the overall player acquisition strategy across multiple paid, affiliate, influencer/streamer and other performance marketing channels.
· Plan, launch, manage and optimize multiple paid advertising campaigns across relevant platforms to acquire quality traffic and players.
· Identify and test new traffic sources, acquisition channels and growth opportunities to increase registrations, FTDs, deposits and overall player acquisition.
· Identify, approach, negotiate with and manage streamers, influencers and gaming content creators to build quality acquisition partnerships.
· Work closely with the internal marketing, creative, technical and other relevant teams to plan, execute and optimize campaigns and acquisition initiatives.
· Track and optimize performance based on CPA, FTD, conversion rate, ROAS, GGR, NGR, ROI and other relevant acquisition and revenue KPIs.
· Analyse traffic quality, player acquisition, player value and revenue contribution across different marketing channels, affiliates and campaigns.
· Monitor affiliate and paid traffic quality and identify opportunities to improve the quality and profitability of acquired players, not just acquisition volume.
· Work on promotional campaigns, landing pages and conversion rate optimization initiatives to improve player acquisition and campaign performance.
· Monitor competitors, industry trends and emerging acquisition channels to identify new opportunities for customer acquisition, market expansion and revenue growth.
· Prepare and review campaign/affiliate performance reports and use data-driven insights to make ongoing optimization decisions.
· Ensure all marketing, affiliate and promotional activities comply with applicable gambling regulations, advertising requirements and platform policies. +
· Design and implement player retention, remarketing and retargeting strategies, including recurring bonus programs and promotional offers for existing players, and develop targeted email campaigns to drive reactivation and repeat deposits.
· Plan and execute email marketing campaigns around different promotional offers, bonuses and casino campaigns, including drip/automated campaigns focused on increasing First-Time Deposits (FTDs), player engagement and conversion.
· Prepare and share weekly/bi-weekly GGR and NGR performance reports with relevant stakeholders, monitor performance against monthly GGR/NGR targets, and continuously align and adjust the acquisition and marketing strategy to ensure the monthly revenue targets are achieved.
Applicants are requested to submit their experience in online Casino/iGaming platform domain.
Monthly budget : 1500 USD to 2200 USD depending on the resources skills and experience level.
The role will involve managing and growing quality affiliate partners, affiliate networks and streamer networks, running and optimizing paid campaigns across relevant platforms, identifying new acquisition opportunities, and continuously improving the performance of each marketing channel. The ideal candidate should have strong experience across multiple acquisition channels and be able to plan, execute, analyse and optimize performance marketing campaigns with a clear focus on player acquisition, revenue growth and maximizing overall marketing returns.
Key Responsibilities
· Manage the end-to-end affiliate and performance marketing program, including identifying, onboarding, negotiating with and managing quality affiliates and affiliate networks.
· Develop and manage CPA, RevShare and Hybrid affiliate partnerships while maintaining strong partner relationships and commercial terms.
· Develop, implement and continuously optimize the overall player acquisition strategy across multiple paid, affiliate, influencer/streamer and other performance marketing channels.
· Plan, launch, manage and optimize multiple paid advertising campaigns across relevant platforms to acquire quality traffic and players.
· Identify and test new traffic sources, acquisition channels and growth opportunities to increase registrations, FTDs, deposits and overall player acquisition.
· Identify, approach, negotiate with and manage streamers, influencers and gaming content creators to build quality acquisition partnerships.
· Work closely with the internal marketing, creative, technical and other relevant teams to plan, execute and optimize campaigns and acquisition initiatives.
· Track and optimize performance based on CPA, FTD, conversion rate, ROAS, GGR, NGR, ROI and other relevant acquisition and revenue KPIs.
· Analyse traffic quality, player acquisition, player value and revenue contribution across different marketing channels, affiliates and campaigns.
· Monitor affiliate and paid traffic quality and identify opportunities to improve the quality and profitability of acquired players, not just acquisition volume.
· Work on promotional campaigns, landing pages and conversion rate optimization initiatives to improve player acquisition and campaign performance.
· Monitor competitors, industry trends and emerging acquisition channels to identify new opportunities for customer acquisition, market expansion and revenue growth.
· Prepare and review campaign/affiliate performance reports and use data-driven insights to make ongoing optimization decisions.
· Ensure all marketing, affiliate and promotional activities comply with applicable gambling regulations, advertising requirements and platform policies. +
· Design and implement player retention, remarketing and retargeting strategies, including recurring bonus programs and promotional offers for existing players, and develop targeted email campaigns to drive reactivation and repeat deposits.
· Plan and execute email marketing campaigns around different promotional offers, bonuses and casino campaigns, including drip/automated campaigns focused on increasing First-Time Deposits (FTDs), player engagement and conversion.
· Prepare and share weekly/bi-weekly GGR and NGR performance reports with relevant stakeholders, monitor performance against monthly GGR/NGR targets, and continuously align and adjust the acquisition and marketing strategy to ensure the monthly revenue targets are achieved.
Applicants are requested to submit their experience in online Casino/iGaming platform domain.
Monthly budget : 1500 USD to 2200 USD depending on the resources skills and experience level.
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