Adaptive Mobile App UI/UX

I want to push past the typical “one-size-fits-all” layouts and give every user an interface that feels like it was built just for them. The core of the project is a mobile app whose home screen automatically reorganises itself—surfacing the features, content or products each person is most likely to want next. The overall experience must feel innovative through smart, data-driven personalisation and subtle guidance rather than flashy gimmicks.

You’ll take the lead on end-to-end UI and UX: customer journeys, low- then high-fidelity screens, micro-interactions, and a clickable prototype (Figma or comparable tool). Because the app category is still open, I’m happy to hear how this adaptive approach could benefit shopping, social, finance—whatever space you feel showcases the concept best.

Deliverables I need to sign off on:
• User flow map that makes the personalisation logic clear
• Full set of responsive mobile screens with style guide and components
• Interactive prototype demonstrating the adaptive home screen in action
• Handover package ready for developers (assets, specs, animation details)

Acceptance criteria:
• The home screen must rearrange modules based on at least three user personas illustrated in the prototype.
• Navigation stays simple and discoverable even as content shifts.
• Visual language is cohesive, modern, and WCAG-compliant.

If the idea of tailoring an interface to every individual excites you, let’s collaborate.