Ad Campaign for Children Books published on Amazon!

I recently launched several titles on Amazon KDP and, while everything is live in the Amazon Store, discoverability is still my biggest hurdle. I’m ready to double-down on Instagram as the primary growth channel and would like a comprehensive campaign built around three pillars:

1. Compelling organic content – a steady flow of posts, Reels, and Stories that highlight the books’ hooks, reader benefits, and behind-the-scenes angles.
2. Paid reach – well-structured Instagram Ads that drive traffic straight to each book’s Amazon page, with A/B-tested creatives and clear ROI tracking.
3. Influencer collaborations – outreach, negotiation, and coordination with mid-tier bookstagrammers whose audiences match my genre, turning their reviews and unboxings into authentic social proof.

You’ll map out a 4-week content calendar, design the visuals (static and short-form video), write the captions with relevant hashtags, set up and optimize the ad sets, and deliver a short list of vetted influencers along with outreach templates. Weekly KPIs—engagement rate, click-throughs, and Amazon sales lift—will guide any tweaks. All work should be easily handed off in Canva/Photoshop files and Ads Manager so I can continue scaling after the initial sprint.