A5 Bifold Vet Products Brochure

I’m putting together an A5, bi-fold brochure that will convince cattle owners to pick up our four veterinary products the moment they see them. The piece has to feel friendly and approachable—something a busy farmer can scan in seconds yet still trust—while packing enough punch to drive immediate sales. The brochure will be in English but the pictures should give farmers a compelling message.

What I need designed
• Front and back covers that stop the eye in a farm-supply store rack, use our brand colours, and hint at healthy, productive cattle.
• Two inside panels, each product given its own smartly organised block that clearly highlights:
– Benefits and uses
– Key ingredients
– Simple, practical usage instructions farmers will remember in the field

Must-haves
• Crisp, high-resolution imagery (stock or custom illustration) that resonates with rural audiences—think happy herds, clean sheds, lush fodder.
• Copy placement that “reads the farmer’s mind,” leading with problems solved (nutrient gaps, wound care, feed efficiency) before listing the specs.
• Print-ready CMYK PDF and the editable source file (InDesign, Illustrator or similar) so we can update formulas later.
• Bleed, safe zones and folds clearly marked for our printer.

Acceptance criteria
1. Layout is A5 landscape, bi-fold, 4 panels total.
2. Each product section visibly contains the three data points above.
3. Colour, typography and imagery feel consistent and on-brand yet remain easy on the eyes.
4. Final files pass a pre-press check (300 dpi, correct bleed, fonts embedded).

If you have a knack for blending persuasive design with farm-friendly warmth, I’d love to see how you’d approach this.