70s Sourdough Mini Brand
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
0s-Inspired Sourdough Brand Identity
I want to elevate my Instagram account, “Sourdough by Caro, RDN,” into a fully usable brand while keeping the playful 60s/70s aesthetic I’ve already started.
I already have an existing logo concept/reference and a finalized color palette. The existing logo should be treated as creative direction, not simply traced. I want the designer to translate its personality into an original, professional and reusable brand identity.
Style & mood
Think retro cookbook meets groovy 60s/70s typography — playful, feminine, colorful and clean. I love vintage food packaging and small geometric retro tiles/patterns.
No cottagecore, farmhouse, beige/minimalist sourdough aesthetic, wheat graphics, or generic bakery branding.
I need:
Primary logo: typography + stylized sourdough/bread graphic
Secondary logo/monogram
Small set of stylized sourdough/bread illustrations
2–3 reusable 70s-inspired patterns/tiles
Exact font names and licensing information
Canva-compatible font alternatives
Final color palette
Mini brand guide with basic usage, spacing and Canva guidance
Final files:
AI, SVG and PDF editable/vector files + high-resolution PNGs with transparent backgrounds. Graphic elements and patterns should also be provided individually so I can use them in Canva.
Important:
All final artwork must be original — no AI-generated final artwork. Files should work cleanly in Illustrator and Canva, and the identity should remain legible at small sizes for Instagram.
Please include examples of previous retro/60s/70s branding, food branding or custom typography work.
I’ll provide my current logo reference and finalized color palette.
Please note: I do NOT want a tagline included in the logo. The phrase “A Small Obsession with Big Flavor” shown in my current reference should be removed. The primary logo should focus on “Sourdough by Caro, RDN” and the bread graphic
I want to elevate my Instagram account, “Sourdough by Caro, RDN,” into a fully usable brand while keeping the playful 60s/70s aesthetic I’ve already started.
I already have an existing logo concept/reference and a finalized color palette. The existing logo should be treated as creative direction, not simply traced. I want the designer to translate its personality into an original, professional and reusable brand identity.
Style & mood
Think retro cookbook meets groovy 60s/70s typography — playful, feminine, colorful and clean. I love vintage food packaging and small geometric retro tiles/patterns.
No cottagecore, farmhouse, beige/minimalist sourdough aesthetic, wheat graphics, or generic bakery branding.
I need:
Primary logo: typography + stylized sourdough/bread graphic
Secondary logo/monogram
Small set of stylized sourdough/bread illustrations
2–3 reusable 70s-inspired patterns/tiles
Exact font names and licensing information
Canva-compatible font alternatives
Final color palette
Mini brand guide with basic usage, spacing and Canva guidance
Final files:
AI, SVG and PDF editable/vector files + high-resolution PNGs with transparent backgrounds. Graphic elements and patterns should also be provided individually so I can use them in Canva.
Important:
All final artwork must be original — no AI-generated final artwork. Files should work cleanly in Illustrator and Canva, and the identity should remain legible at small sizes for Instagram.
Please include examples of previous retro/60s/70s branding, food branding or custom typography work.
I’ll provide my current logo reference and finalized color palette.
Please note: I do NOT want a tagline included in the logo. The phrase “A Small Obsession with Big Flavor” shown in my current reference should be removed. The primary logo should focus on “Sourdough by Caro, RDN” and the bread graphic
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