0→1 B2B SaaS GTM Launch

About SignoSI

SignoSI is building a Decision Intelligence platform designed to help organisations improve the quality of important business decisions.

Our approach focuses on making the thinking behind decisions visible:

Evidence → Assumptions → Reasoning → Decision → Outcome

We are at an early commercial stage and are opening a Founding Programme for a small number of organisations.

We are looking for a hands-on GTM / Business Development freelancer to help us move from thought leadership and early positioning to real market conversations, qualified opportunities and our first paying customers.

This is not a generic digital marketing or social media role.

What you'll do

You will help us:

validate our ICP and positioning
identify high-potential customer segments
build targeted prospect lists
identify relevant decision-makers
develop personalised LinkedIn/email outreach
initiate conversations with senior decision-makers
follow up systematically
qualify opportunities
generate Founding Programme applications
arrange qualified meetings
help convert prospects into paid customers
capture objections and market feedback
recommend changes to our GTM based on evidence

We currently have hypotheses around:

marketing/media investment
GTM and launch decisions
pricing
commercial strategy
resource allocation
pharma/life sciences
media/advertising agencies

These are hypotheses, not fixed conclusions.

We want you to help us test them.

The funnel we care about

Target account

↓

Relevant decision-maker

↓

Conversation

↓

Qualified opportunity

↓

Real business decision

↓

SignoSI demonstration / review

↓

Paid customer

The objective is not to generate large volumes of generic leads.

We want relevant organisations with consequential decisions.

Your first 6–8 weeks

Weeks 1–2

review our current positioning
challenge our ICP assumptions
define initial segments
build initial target-account list
identify decision-makers
develop outreach messaging
establish prospecting/CRM process

Weeks 3–4

execute personalised outreach
conduct follow-ups
arrange qualified meetings
capture objections
refine messaging and ICP

Weeks 5–8

continue prospecting
qualify opportunities
support SignoSI demonstrations
help move qualified prospects towards paid engagement
report what is working and what isn't
recommend the next GTM direction based on evidence
Ideal candidate

We are looking for someone who has actually done 0 → 1 B2B business development / GTM.

Strong candidates will have experience with:

B2B SaaS
early-stage technology companies
founder-led sales
outbound prospecting
LinkedIn outreach
cold email
senior decision-makers
enterprise/business services
new or unfamiliar product categories

Experience in pharma, life sciences, marketing, media, commercial strategy or analytics is a plus.

But demonstrated ability to generate the first customers is more important than industry experience.

This is NOT for you if...

Your main expertise is:

social media management
content creation
SEO
graphic design
generic lead generation
mass email blasting
appointment setting without qualification
paid advertising alone

We already have a content/thought-leadership programme underway.

The gap we need to fill is GTM execution and customer acquisition.

Compensation

We want to start with a 6–8 week pilot.

Fixed component: $500/month

Qualified meeting: $25

Paid customer: $100

A qualified meeting must:

involve a relevant ICP organisation
involve an appropriate decision-maker/influencer
be accepted by the prospect in advance
actually take place
result in a substantive business discussion

No payment for irrelevant meetings, no-shows, generic lead lists or mass/spam outreach.

A paid-customer incentive is payable after the customer's payment has been received.

We are deliberately keeping the fixed component modest and tying additional compensation to outcomes.

If the initial engagement produces genuine traction, we are open to increasing the scope and economics.

Application questions

Please do not send a generic proposal.

Answer these:

1. Tell us about one B2B product you helped take from 0 → first customers. What did you personally do?

2. If you joined SignoSI tomorrow, which customer segment would you test first and why?

3. How would you find the first 25 highly relevant prospects?

4. Write a 100-word LinkedIn message to a CMO or commercial leader introducing SignoSI.

5. What would you aim to accomplish in your first 30 days?

Please provide 2–3 relevant examples of previous GTM/business-development work and measurable results where possible.